Somia Farid Silber

Walk into almost any conversation about fast casual right now and you will hear the same concern.

Edible Brands' CEO Somia Farid Silber writes about restaurant growth through portfolios

Edible Brands CEO discusses franchise growth in a digital-first world

Fast-casual Mediterranean brand Rōti is launching in London with three delivery-only kitchens and a strategic expansion into the Atlanta market through its Smyrna location.

Edible Arrangements® is expanding its reach with the launch of a new premium gifting marketplace.

Edible, a gifting franchise, celebrates its 25th anniversary and looks ahead to an innovative 2025 with expansion and a new family of brands.

Edible has expanded its product offerings and customer experience to cater to diverse customer needs, making it a top choice for gifting.

Edible leads the $242 billion global gifting industry with 25 years of expertise

Edible has appointed Somia Farid Silber as CEO, succeeding founder and long-time leader Tariq Farid, and is focusing on merging digital innovation with its established franchise network.

Edible holds its annual Franchise Conference and Award Ceremony, celebrating 25 years of the brand and honoring outstanding achievements.

Gabriela Zazueta, an Edible franchise owner, has been named the 2024 Franchisee of the Year.

Edible commemorates its 25th anniversary, reflecting on its journey from a single flower shop to a global leader in the gifting industry.

Edible Franchise Opportunities offer a blend of profit and lifestyle, with diverse revenue streams and a fulfilling business model.

Edible appoints Faraz Iqbal as its new Chief Technology Officer, enhancing the company's e-commerce infrastructure and in-store retail technology.

Tariq Farid, chairman and CEO of Edible, has guided the company with a vision of innovation and growth since its founding in 1999.

Anita Bustos wins Edible Franchisee of the Year award in 2023

Edible, the gifting franchise, set a new standard in the gifting industry with its same-day, hour-or-less delivery service, providing essential revenue streams for franchise owners.

Edible ®, an innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe, is celebrating its 25th year — and embracing a bold step into the future with the announcement of its innovative NextGen store concept .

Edible Arrangements, a retail franchise with nearly 1,000 locations globally, aims to rebrand and connect with younger generations through its online platform and marketing efforts.

Edible appointed Somia Farid Silber as President, focusing on product development, brand collaborations, and delivery capabilities.

Edible is offering up to 30% off select gifts for Valentine’s Day, including chocolate-dipped strawberries and other treats.

Edible partnered with Musicians On Call and iHeartMedia to bring a musical performance and treats to child patients at Children’s Healthcare of Atlanta.

Edible Bakeshop partners with FruitFlowers to offer baked goods, but the article does not provide relevant information about a franchise or multi-unit brand.

Edible is gifting pediatric hospital patients with its beloved Swizzle the Unicorn plush toys and financial support on National Unicorn Day.