Edible: The Ultimate Holiday Franchise Opportunity for Gifting Success

The holiday season is a crucial time for gifting, and Edible® has positioned itself as a top choice for both individual and corporate customers by offering a wide range of products and revenue streams. From stunning holiday arrangements to corporate catering solutions, franchisees benefit from an innovative business model that enables them to cater to diverse customer needs.

“Our mission has always been to help people celebrate life’s best moments, and now we’re doing that by expanding our product offerings, embracing innovation and enhancing our customer experience,” said Somia Farid Silber, chief executive officer. “We’re creating connections and bringing Edible into the future by introducing new categories, implementing an array of digital enhancements or reintroducing the in-store experience. This is an exciting time and we’re committed to staying at the forefront of the gifting industry, delivering the creativity and convenience our customers expect.”

Edible’s 2024 Holiday Gift Guide showcases an impressive variety of seasonal products that appeal to a broad audience. Franchisees can offer:

• Arrangements and Platters: With options like the "Holly Jolly Holiday Arrangement" and "Large 2025 New Year’s Celebration Platter," Edible provides show-stopping centerpieces perfect for gifting or entertaining.

• Dessert Boards and Boxes: Available in multiple sizes, these hand-arranged collections include everything from "Chocolate Lovers Dessert Boards" to the "Holiday Delights Dessert Box," ensuring there’s something for every gathering or personal treat.

• Flowers and Bundles: Seasonal bouquets paired with dipped fruit bundles combine the beauty of fresh flowers with Edible’s signature gourmet treats, offering guests a dual-purpose gift.

Holiday product offerings

These products demonstrate how Edible seamlessly combines creativity, quality and personalization to meet holiday demand.

“Innovation is at the heart of everything we do at Edible,” said Angela Johnson, chief innovation officer. “From expanding our product lines to introducing new, on-trend flavors and concepts, we focus on delivering our customers the freshest and most unique experiences. We aim to constantly surprise and delight, keeping Edible at the forefront of the gifting industry by always offering something new.”

Revenue streams and growth

Edible's business model empowers franchisees with four distinct revenue streams:

1. Retail: Customers can visit local Edible stores to purchase beautifully crafted arrangements, platters and other treats. This allows franchisees to connect directly with their community while enhancing brand visibility.

2. E-Commerce: The intuitive online platform enables guests to browse and order from the full product catalog. Orders are fulfilled by the nearest franchise location, driving local business.

3. Delivery: Edible's advanced delivery network ensures gifts reach their destination quickly, including same-day and one-hour options. Partnerships with DoorDash and Uber Eats extend this convenience even further.

4. Catering: For corporate parties or large gatherings, Edible provides catering solutions like the "Grand Dessert Tablescape," making it easy for franchisees to support holiday events of all sizes.

"Delivery and convenience are key pillars of our growth strategy," said Mark Mele, chief development officer. “As we expand our footprint and enhance our delivery capabilities, we’re making it easier than ever for our customers to send and receive gifts in record time. Edible is leading the way in making convenience and speed a standard in the gifting industry.”

Customer base and delivery

The variety of Edible’s product offerings ensures franchisees can serve a wide range of customers:

• Corporate Clients: Businesses looking to impress employees or clients can choose from options like the "Professional Business Gift Box" or customize large catering orders. As highlighted in the Holiday Gift Guide, Edible offers corporate-friendly packaging and options that fit any budget.

• Families and Individuals: Whether it’s the whimsical “Snowman Daisy” arrangement or the indulgent "Ultimate Dipped Fruit™ Platter," families can find gifts and treats that elevate their holiday celebrations.

• Last-Minute Shoppers: For "pro-crastinators," Edible’s quick turnaround delivery options provide a lifeline — 77.9% of 2024 gift orders were placed within 24 hours of delivery.

Edible’s unique combination of e-commerce innovation, in-store charm and diverse product offerings ensures its franchisees are well-equipped to meet the demands of the busy holiday season. From helping families create memorable celebrations to supporting businesses with professional gifting solutions, Edible provides a franchise opportunity rooted in flexibility and customer satisfaction.

Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 70% of U.S.

households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit edible.