Athletech News — page 20

Fast-growing boutique fitness franchise JetSet Pilates is taking its expansion agenda international, announcing its United Kingdom debut this year.

Life Time, the upscale athletic country club operator that is bullish on longevity and supplements, sees a new white space: Idaho

Ecore Athletic emphasizes flooring's critical role in boutique fitness studios

Xponential Fitness’ board says it’s exploring a sale, an announcement that follows weeks of shareholder pressure.

Fitness operators have long championed the idea of “community.” It appears in brand decks, on walls and in class descriptions, often positioned as something that enhances the member experience, a natural by-product of gr

Total Fitness white paper finds gyms exclude most women due to environment and equipment

F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in October .

Following a breakout New York City event in 2024 that sent Hyrox to new heights, the fast-scaling fitness race has spent the past several years scaling its brand via partnerships with big-name brands including Chris Hems

Fitness is one of the most relationship-driven businesses in the world.

The Pack, a group fitness concept that blends self-defense training with strength and conditioning, has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms.

Extraordinary Brands has added its fifth boutique fitness brand: Basecamp Fitness, a coach-led HIIT concept that incorporates air bike cardio and strength intervals.

Gyms are in the middle of an identity shift. Rather than simply being a place to work out, fitness facilities are increasingly adding cafés, child care centers, pickleball and padel courts, youth sports programming and e

High-value, low-price (HVLP) gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and planning to convert existing facilities under its brand umbrella.

From fake products to absurd collabs, fitness and brands are making April 1 their most creative marketing day of the year.

Flynn Group may know a lot about drive-thrus, but it isn’t skipping the gym.

The fitness and wellness industry is one of many that know how to talk to women.

Vasa Fitness, a high-value, low-price (HVLP) fitness operator, has appointed Michael Osanloo as its new chief executive officer.

The fitness-competition craze isn’t showing any signs of slowing down, as more brands launch their own events to promote community and push people to their limits.

Female founders lead shift in fitness industry with women-focused brands

Before I became an operator, I spent nearly twenty years on Wall Street, at UBS, Barclays, and Morgan Stanley, advising family offices and high-net-worth clients.

CryoBuilt explains how recovery and wellness services are becoming essential for fitness operators

Bioniq has sold its assets to Herbalife, bringing the personalized supplement maker under the umbrella of the global multi-level marketing giant and giving Bioniq better access to the U.S.

KidStrong, a leading franchisor and operator of science-based kids training programs, has received a strategic investment from Princeton Equity Group as the private equity firm pushes deeper into the fitness and wellness industry.

Former Life Time executive Jeff Zwiefel, who departed the luxury fitness and wellness operator after more than two decades earlier this year, has been tapped as president and chief operating officer of 10X Health.