Athletech News — page 27

SETS Hybrid Training expands across East Coast with 15 locations.

Pilates Addiction is rounding out a year of explosive growth, now surpassing 200 territories sold nationwide after opening its very first studio in May, cementing it as one of the fastest-growing Pilates franchise brands in the country.

AI adoption is crucial for gym operators to stay competitive

Les Mills CEO Sean Turner outlines key trends in fitness industry.

Fitness has become more than a personal pursuit — it’s now a cultural driver shaping how people travel, where they stay and the kinds of communities they want to be part of.

As contrast therapy surges in popularity, WellnessSpace Brands has innovated a new way to take advantage of the chilly benefits, while removing water from the equation entirely.

Crunch Fitness adds Reformer Pilates studio through top franchise group.

Fit Body Boot Camp caters to seniors with Fit Body Forever

Legacy, an upscale fitness chain known widely around South Florida, is opening its first flagship location outside of the Sunshine State.

Recovr raises $1M to enter US market with AI retention software.

The Garden State could only hold Alpha Fit Club ’s unique brand of circuit-style workouts for so long.

Gold’s Gym UK is under investigation by the Competition and Markets Authority (CMA), the United Kingdom’s governing regulator for fair competition, anti-competitive behavior, mergers and protecting consumers from unjust business practices.

Bay Club is embedding safety training directly into its member experience.

Aligned Fitness acquires 13 Club Pilates studios, expanding to 47 locations.

Mindbody has entered into a strategic commercial partnership with AI marketing platform Attentive to help fitness, wellness and beauty brands implement personalized outreach via SMS and email

Joey Gonzalez joins No Strings as advisor ahead of padel launch.

Former Planet Fitness CEO Chris Rondeau is looking to bring his low-price fitness philosophy to Latin America.

Function Health, the at-home diagnostic testing platform co-founded by Dr.

Pilates existed for decades at the intersection of strength, stability and mindfulness, becoming a quiet constant in the world of movement.

In a wellness-focused world racing toward an $8 trillion longevity economy , a new group just stepped into the ring.

Hotworx has crossed a new benchmark in its fast-paced global expansion, opening its 800th studio just eight years after the brand debuted its infrared fitness concept in 2017.

At a time when most businesses pump the brakes for the holidays, one wellness franchise is hitting the gas.

When Echelon acquired Fortë, a B2B fitness streaming platform, and rebranded it as Elevate by Echelon, it was more than just a power move.

It takes a special kind of yogi to willingly step into a room heated to about 100 degrees with humidity pushing 40%.