Athletech News is a publication in Burnaze's franchise knowledge graph, mentioned since 2020. 2,218 stories link here, each summarized from the original publisher. - Self‑guided recovery experiences can expand wellness access and generate new revenue streams for hotels, resorts, and spas, as highlighted by Human Touch’s automated massage solutions [[ea95ec]] - Athletech News runs the Operators Room, delivering playbooks, case studies and reporting for fitness and wellness businesses, and is positioned as a leading business‑media platform covering the global fitness and wellness industry [[8b13b5]] - The outlet publishes daily executive‑move coverage across boutique‑fitness brands, tracking leadership changes and strategic hires [[739e64]] - Athletech News hosts the “Disrupt” podcast, featuring industry leaders such as Adam Shane of Yoga Joint discussing trends and innovations [[028672]] - It reports on boutique‑fitness M & M activity, noting that recent transactions have closed at valuations ranging from $5 million to $50 million [[bad0e9]]
Also known as ATN
The Austin, Texas-based Function, valued at $2.5 billion last fall, has emerged as the leader in the crowded direct-to-consumer health testing vertical
The member retention platform uses anonymized data to help boutique fitness studios identify at-risk clients before they cancel memberships.
Tonal is pivoting to a rental model for its smart home gym systems under new leadership to lower the barrier for home fitness consumers.
Garmin's fitness segment saw 25% year-over-year revenue growth driven by wearable demand, even as the brand's traditional outdoor navigation category experienced a slight decline.
Lauren Montz discusses her transition from a hands-off early franchise model to a proactive, multi-unit growth strategy under the Xponential Fitness umbrella.
The Southern-based health club chain implemented an AI sales agent to manage after-hours membership inquiries, resulting in a conversion rate exceeding 30%.
The luxury fitness operator has pulled a controversial AI-generated campaign image from its locations and social media following intense criticism and public petitions.
Integrity Square introduces the HALO 52 tracker to monitor public market valuations across 12 fitness, wellness, and outdoor recreation subsectors.
The resurgence of cardio kickboxing on social media platforms like TikTok is driving renewed interest in the high-energy fitness modality pioneered by Billy Blanks.
The premium strength chain is expanding its footprint with new club construction in Illinois and Arizona following the addition of former Planet Fitness CEO Chris Rondeau as a partner.
Australian-born boutique fitness brand Strong Pilates plans to reach 25 U.S. studios by late 2026, with additional expansion slated for Florida and the Pacific Northwest in early 2027.
Les Mills US CEO Sean Turner emphasizes group fitness as a strategic retention tool as consumers shift toward community-based longevity and wellness experiences.
The Italian low-cost gym leader plans to expand its network to 280 locations following strong revenue growth and international expansion into Spain and Brazil.
Executives from Crunch Fitness, Purpose Brands, and Barry’s discuss strategies for scaling boutique and big-box fitness concepts across international markets.
The athletic country club operator will now guarantee interviews for personal trainers holding NASM certifications to help fill entry-level roles across its locations.
Jetset Pilates emphasizes that 2026 'premium' status for fitness franchises will be defined by operational infrastructure and technological control rather than just studio aesthetics.
The fitness software leader has acquired Replify to integrate AI-driven communication agents into the workflows of major brands including Gold’s Gym and UFC Gym.
The four-studio Pilates chain is focusing on instructor development to scale operations amidst a broader industry shortage of qualified trainers and a national franchising boom.
CR Fitness Holdings is expanding its Texas footprint with a 14th location in McKinney, part of a strategic plan to reach 20 units in the Dallas-Fort Worth area.
Former Aldi executive Jon Eckman joins the gym chain as chief development officer to oversee real estate and national expansion strategy.
Industry experts discuss diversifying funding sources, including revenue-based financing and franchising, to fuel long-term expansion for boutique fitness and wellness brands.
CEO Adam Sedlack discusses how the global fitness franchise uses intentional touchpoints and group workouts to drive member retention across its 170+ locations.
New data suggests post-pandemic growth in the fitness sector may be leveling off, prompting questions about long-term traffic trends for gym operators.
Industry veteran Jodi Searl joins ABC Fitness as CXO, while franchise accelerator Franchise FastLane appoints a new chief executive to lead its next phase of growth.