
Discovery Day for Franchise Buyers: What to Ask in 2026
Discovery Day gets talked about like it’s the finish line. The big reveal.
Spa & massage in Beauty & Wellness. Salon, spa, medspa and wellness franchise coverage, from unit deals to the brands expanding nationally.
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Discovery Day gets talked about like it’s the finish line. The big reveal.

Jolita Sakmanaite, CEO and founder of Brilliant Massage & Skin, sought to make franchise ownership accessible for first-time business owners.
The Dallas metro area has characteristics such as population growth and demand for wellness services.
MassageLuXe today announced the launch of a six-month educational webinar series designed to help aspiring entrepreneurs better understand the realities of franchise ownership.

The spa franchise signed nine agreements and opened five locations in the first quarter, with more than half of the growth coming from existing franchisees.
FACE FOUNDRIÉ is setting its sights on significant growth across the Greater DMV (D.C., Maryland, Virginia) region.

In Q1 2026, Hand & Stone signed nine franchise agreements – marking the second-highest number of first-quarter signings in the past five years – and opened five new spas, expanding access to massage, facial and skincare services across the U.S.
Shifting the conversation from awareness to action, Heights Wellness Retreat is reframing the conversation around self-care – it’s not a luxury, but a necessary, proactive investment in long-term health and well-being.
At Oakwell Beer Spa, Mom isn’t being doused in actual beer. She’s soaking in a warm, aromatic bath infused with hops, barley and therapeutic herbs, part of a growing trend toward experiential wellness gifts that prioritize relaxation, connection and self-care.
DALLAS, March 23, 2026 /PRNewswire-PRWeb/ -- Hammer & Nails Texas today announced the appointment of Chad Reid as President and Head of Operations for Muller Texas Franchise Operating Company.

Matt Weiss joins the men’s grooming franchise to oversee training, relationship management, and operational support for the brand's growing network of partners.
MassageLuXe named top franchise for women by Franchise Business Review in 2026.
Boardroom Salon appoints Matt Weiss as VP of Franchise Operations
ST. LOUIS, Mo., – MassageLuXe, a spa brand offering massage therapy, facial services and wellness memberships, operates across multiple markets.

Dr. Eric Jenkins owns eight MassageLuXe locations and works as a critical care physician.
Presented as part of the IFA’s annual gathering, the Global Franchise Awards recognize brands that demonstrate excellence in growth, franchisee support, innovation and long-term sustainability.

Hand & Stone Massage and Facial Spa has announced the expansion of its franchise development team with the appointment of Kristie Kalinowski as Vice President of Franchise Development, Corissa Miller…
CHICAGO, Feb. 25, 2026 // PRNewswire // -- Sonal Patel is now expanding her Woodhouse Spas portfolio in the Chicago market.

The luxury spa brand has identified a pipeline for over 100 new locations, focusing on major markets in California, Florida, and New York.
MassageLuXe emphasizes a membership-based model to support ongoing engagement with clients.

Woodhouse Spas identifies 100+ new territories for luxury spa franchise expansion in affluent suburban markets across the U.S.

Sonal Patel is expanding her Woodhouse Spas portfolio in the Chicago market, partnering with her nephew and his wife to bring the brand's high-end experience to the local community.

Woodhouse Spas occupies a niche in the beauty and wellness space, offering a luxury day spa experience with a steady revenue model.

For my wife Bridgett and me, it’s always been about creating meaningful experiences for our customers.