MassageLuXe Named a 2026 Top Franchise for Women by Franchise Business Review

The recognition comes during National Women’s History Month, a time dedicated to celebrating the achievements and leadership of women across industries. For MassageLuXe, the honor highlights the brand’s ongoing commitment to supporting women in business and creating pathways for entrepreneurship within the growing wellness sector.

MassageLuXe is led by CEO Kristen Pechacek, whose leadership reflects the brand’s focus on empowering women both within its corporate team and across its franchise network. As a female executive leading a national franchise brand, Pechacek represents the growing presence of women in leadership roles throughout the franchising industry.

“Being named a Top Franchise for Women is an incredible honor, especially during Women’s History Month,” Pechacek said. “We are proud to support women who want to pursue entrepreneurship and build successful businesses while making wellness more accessible in their communities.”

MassageLuXe operates a membership-based spa model offering massage therapy, facials and other wellness services. The brand’s approach focuses on delivering high-quality spa experiences while providing franchise owners with the tools and operational support needed to run their businesses.

“Women play an increasingly important role in shaping the future of franchising, and recognition like this highlights brands that prioritize opportunity, leadership and long term success for female entrepreneurs,” said Pechacek. “Across the MassageLuXe system, women serve in a variety of leadership roles, from franchise ownership to operations and corporate leadership.”

The recognition from Franchise Business Review underscores MassageLuXe’s commitment to supporting women in franchising. As the brand celebrates the honor during Women’s History Month, it also recognizes the growing impact of women entrepreneurs across the franchise community.