Kristen Pechacek

The expansion comes amid growing interest in health and wellness services throughout Arizona.

MassageLuXe wins Newsweek Readers’ Choice Award for Best Massage Chain

The national spa franchise has identified Chicagoland as a key development market, with opportunities available across the metro area for entrepreneurs and multi-unit operators interested in bringing MassageLuXe’s membership-based wellness concept to new communities.

Franchise brands can track almost everything these days, but the challenge is figuring out what to do with the data.

MassageLuXe ranks 4,211 on Inc. 5000 list with 52% revenue growth.

MassageLuXe is targeting the Charlotte metro area for significant franchise growth, with plans to develop 15 or more locations across the market as the brand expands its presence throughout the Southeast.

MassageLuXe is targeting Atlanta for continued franchise growth as the company builds on strong local momentum and existing franchisee expansion throughout the market.

MassageLuXe has been recognized by Franchise Update Media with a Franchise Innovation Award in the Most Innovative Service Introduction category at the 2026 Franchise Growth & Marketing Conference (FGMC).

As a Franchise Business Consultant, Davis-Clark works closely with franchisees to help them improve performance and achieve long-term business growth.

Nashville is described as a high-potential market for MassageLuXe due to population growth, the local economy, and demand for membership-based wellness services.

Name: Kristen Pechacek Title: President and CEO Company: MassageLuXe Years in franchising: 14 Number of units: 104

Discovery Day gets talked about like it’s the finish line. The big reveal.

The Dallas metro area has characteristics such as population growth and demand for wellness services.

MassageLuXe today announced the launch of a six-month educational webinar series designed to help aspiring entrepreneurs better understand the realities of franchise ownership.

Flamel.ai launches Luna to execute and optimize franchise marketing across locations

MassageLuXe named top franchise for women by Franchise Business Review in 2026.

ST. LOUIS, Mo., – MassageLuXe, a spa brand offering massage therapy, facial services and wellness memberships, operates across multiple markets.

MassageLuXe emphasizes a membership-based model to support ongoing engagement with clients.

During 2025, MassageLuXe opened 13 new spas, surpassing the 100-location milestone and further strengthening its national footprint as it entered new markets in Massachusetts and Nevada.

Making the leap from franchise development to the C-suite was the focus of a session at the 2025 FLDC.

The annual award celebrates standout operations leaders across the franchising sector.

AFMR reveals 85% of franchise brands require local marketing spend.

MassageLuXe was recently named to a top industry ranking in 2025.

MassageLuXe opens in Venice, Florida, with owners John and Veronique Rowland.