MassageLuXe Celebrates Grand Opening in Venice, Marking Continued Nationwide Growth

MassageLuXe announced the grand opening and open house of its location in Venice, Florida, on Wednesday, Oct. 22, 2025, from 4-7 p.m. Community members are invited to attend, with complementary food and beverages, giveaways and more.

The Venice spa is owned and operated by John Rowland, a Florida-licensed Property Manager, and his wife Veronique, a school teacher; both of whom have been long-time MassageLuXe customers. Their personal connection to the brand and professional experience in community leadership inspired them to bring massage and skincare services to Venice.

“We have been happy customers of MassageLuXe for many years, and we’re still happy customers. The difference now is that we get to offer this unique spa experience to a lot more people,” said John Rowland, franchise owner of MassageLuXe Venice.

This location offers a variety of massage modalities, facial treatments, skin care services, and HydroLuXe water massage therapy. Guests at the event will have the opportunity to meet the team and explore services.

“John and Veronique bring immense passion for the MassageLuXe experience and a deep commitment to promoting wellness within their community, making them the ideal partners to grow our brand in Florida,” said Kristen Pechacek, CEO of MassageLuXe. “On the heels of celebrating our 100th location, this opening is a reminder that MassageLuXe is only gaining momentum as more people seek the lasting benefits of our services. We’re proud to welcome the Rowlands to our franchise family and look forward to the impact they’ll make in Venice.”

The grand opening is free and open to the public. Guests are encouraged to RSVP and bring friends and family to take part.