MassageLuXe

The expansion comes amid growing interest in health and wellness services throughout Arizona.

Customers don’t worry about channels. They think about solving a problem, booking a service, finding information, or getting help, and they expect the experience to be seamless.

MassageLuXe wins Newsweek Readers’ Choice Award for Best Massage Chain

The national spa franchise has identified Chicagoland as a key development market, with opportunities available across the metro area for entrepreneurs and multi-unit operators interested in bringing MassageLuXe’s membership-based wellness concept to new communities.

Franchise brands can track almost everything these days, but the challenge is figuring out what to do with the data.

Expanding a franchise system into new states can create significant growth opportunities, but geographic expansion also introduces new operational, staffing and support challenges.

MassageLuXe ranks 4,211 on Inc. 5000 list with 52% revenue growth.

MassageLuXe is targeting the Charlotte metro area for significant franchise growth, with plans to develop 15 or more locations across the market as the brand expands its presence throughout the Southeast.

How do you ensure continuity of brand standards and unit performance during ownership transitions and/or resales?

MassageLuXe is targeting Atlanta for continued franchise growth as the company builds on strong local momentum and existing franchisee expansion throughout the market.

MassageLuXe has been recognized by Franchise Update Media with a Franchise Innovation Award in the Most Innovative Service Introduction category at the 2026 Franchise Growth & Marketing Conference (FGMC).

As a Franchise Business Consultant, Davis-Clark works closely with franchisees to help them improve performance and achieve long-term business growth.

Nashville is described as a high-potential market for MassageLuXe due to population growth, the local economy, and demand for membership-based wellness services.

Franchise marketers are shifting from age-based cohorts to more nuanced approaches, considering life stages and digital channels in their strategies.

Name: Kristen Pechacek Title: President and CEO Company: MassageLuXe Years in franchising: 14 Number of units: 104

Discovery Day gets talked about like it’s the finish line. The big reveal.

The Dallas metro area has characteristics such as population growth and demand for wellness services.

MassageLuXe today announced the launch of a six-month educational webinar series designed to help aspiring entrepreneurs better understand the realities of franchise ownership.

Flamel.ai launches Luna to execute and optimize franchise marketing across locations

MassageLuXe named top franchise for women by Franchise Business Review in 2026.

ST. LOUIS, Mo., – MassageLuXe, a spa brand offering massage therapy, facial services and wellness memberships, operates across multiple markets.

Dr. Eric Jenkins owns eight MassageLuXe locations and works as a critical care physician.

Presented as part of the IFA’s annual gathering, the Global Franchise Awards recognize brands that demonstrate excellence in growth, franchisee support, innovation and long-term sustainability.

MassageLuXe emphasizes a membership-based model to support ongoing engagement with clients.