Boutique fitness — page 11

Boutique fitness in Fitness. Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.

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PickleRage has a new CEO

PickleRage has a new CEO

PickleRage appoints Rich DeStasio as new CEO, aiming to implement operating systems for scalable growth and national expansion.

April 2026 Issue: The Money Issue

April 2026 Issue: The Money Issue

The April 2026 issue of HFA Magazine focuses on financial pain points, the evolution of the HVLP model, and growth strategies for brands like Burn Boot Camp.

Extraordinary Brands Acquires Basecamp Fitness

Extraordinary Brands Acquires Basecamp Fitness

Extraordinary Brands, an umbrella franchisor of boutique fitness brands, on Wednesday April 1 announced the acquisition of Basecamp Fitness from Purpose Brands (formerly called Self Esteem Brands).

Hyrox Targets Independent Gyms With New Wodify Deal

Hyrox Targets Independent Gyms With New Wodify Deal

Following a breakout New York City event in 2024 that sent Hyrox to new heights, the fast-scaling fitness race has spent the past several years scaling its brand via partnerships with big-name brands including Chris Hems

The Pack's Growth Plans Include In-Gym Franchise Model

The Pack's Growth Plans Include In-Gym Franchise Model

The Pack, a group fitness concept that blends self-defense training with strength and conditioning, has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms.