Boutique fitness — page 6

The group fitness giant is bringing its signature music-driven approach to reformer Pilates, getting in on the industry’s fastest-growing modality

The class-booking platform has unveiled new protections for fitness studios, from free-trial fraud crackdowns to revenue guarantees, as it works to win over skeptics

Dispute Ends While Support for Franchisees and Athletes Remains Top Priority for Fitness Brand D1 Training leaders are reaffirming their commitment to franchise owners’ success aft

Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator’s new boutique-style Reform Pilates concept

Dan Lynn, a former C-Suite executive for a restaurant conglomerate, replaces Niki Leondakis, who is retiring from the yoga studio giant CorePower Yoga has named Dan Lynn as its chi

A federal patent suit against St. Petersburg’s Studio Physique is the latest chapter in founder Sebastien Lagree’s defense of unique fitness method In the booming world of boutique

BODYBAR Pilates, the high energy, reformer-based Pilates studio, today announced it will open its first studio in The Granite State, located at 71 Portsmouth Avenue in Exeter.

TrainingTRAX Creates Personalized 90-Day Programs Based On User Goals HOTWORX is using AI to make fitness more personalized, efficient, and accessible. TrainingTRAX builds custom w

Neighborhood Barre franchise opportunity grows under Extraordinary Brands with 40 billion market

HOTWORX is entering the Alaska market with four studios planned, led by franchise owners Tracey Pidge and Ciara Boyce, who also operate two studios in Washington.

CrossFit CEO Bruce Edwards confirmed the brand is no longer for sale, ending a process initiated by private equity owner Berkshire Partners in early 2025.

"Tracey and Ciara are exactly the kind of operators we want leading our entry into a new state, and especially in a state with such a unique business climate," said Stephen P.

The boutique pilates brand is entering Southeast Asia with a Jakarta studio while parent company FIT House of Brands prepares for four new U.S. openings.

The Minnesota-based strength training franchise has surpassed 40 studios, with multiple new units opened by existing multi-unit operators across six states.

The personalized strength training franchise added seven new units across Georgia, Florida, and Texas, with several locations managed by multi-unit franchisees.

Entrepreneurs Melinda Swan and David Milheim have signed a three-unit agreement to debut the boutique Pilates brand in the Las Vegas market, with the first studio opening in 2027.

JETSET Pilates is expanding to the greater Las Vegas market with three new franchise locations, its first in Nevada.

The Miami-founded reformer Pilates brand has surpassed 400 territories sold and plans to reach 150 open studios by the end of 2024.

The HVLP gym operator is launching a new flagship location in Texas featuring eight themed spaces, signaling a shift toward boutique-style experiences within the value segment.

Entrepreneur Saber Ammori signed a 70-unit development agreement with Club Pilates.

Founded by Preston Unck, Tee Box is an all-in-one golf training and physical conditioning concept currently expanding its footprint through a specialized franchise growth model.

Pilates Addiction franchisees Shelley and Matt Crawford discuss their journey into boutique fitness franchising and the brand's unique approach to the pilates studio experience.

Michigan franchisees Shelley and Matt Crawford detail their transition into the Pilates Addiction system, highlighting the brand's leadership and elevated studio design.

Fitness On Demand is expanding its digital workout library through a partnership with JETSWEAT, adding content from boutique brands like Pilates ProWorks and JoyRide to its platform.