
SweatHouz Plans New Openings in Key Cities Across US
At a time when most businesses pump the brakes for the holidays, one wellness franchise is hitting the gas.
Recovery in Fitness. Gym, boutique studio and recovery franchise news: unit growth, ownership changes and the brands operators actually run.
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At a time when most businesses pump the brakes for the holidays, one wellness franchise is hitting the gas.
Perspire Sauna Studio today announced it has joined Erewhon’s Lifestyle Collective.

SweatHouz is opening two new studios every week through the end of 2025, expanding its contrast-therapy franchise across the US.

Brenna and Kevin Dorsey opened their first SweatHouz franchise in North Bethesda, Maryland, with a focus on private-suite recovery and lean operations.

SweatHouz Franchise expanded on Florida's Gulf Coast with a new development agreement, bringing the brand to the region.

SweatHouz is setting its sights on Seattle, planning to open as many as 30 studios in neighborhoods like Kirkland, Downtown Seattle, and Queen Anne.

The wellness boom is driving growth in the recovery franchise industry, with a focus on physical fitness and wellness to offset rising healthcare costs.

Kurt Prosser has found his next venture with SweatHouz, bringing infrared sauna and cold plunge therapy to Columbus, Ohio.

SweatHouz franchisee Brian Liberty has developed two successful studios, one in Westport, Connecticut, and another in Roslyn, New York.

SweatHouz's recurring revenue model is built on a flexible membership system that drives accessibility for customers and reliability for franchisees.
COSTA MESA, Calif., Oct. 27, 2025 // PRNewswire // -- Perspire Sauna Studio announced the appointment of Caroline Linton as Chief Marketing Officer.
SweatHouz brings wellness experience to Reston, VA with new studio

SweatHouz, a wellness franchise, is growing rapidly, with over 70 units in the US, and prioritizes people, health, and innovation in its business model.

Jake Golic opens the first SweatHouz location in Scottsdale, Arizona, marking a new step in his career as a fitness franchisee.

Natalie Siewers opens SweatHouz in Northern Virginia, bringing her passion for wellness and business experience together.

Hunter Mitchem and his team expanded SweatHouz, a wellness and recovery brand, to six locations in less than a year after signing on as franchisees.

SweatHouz, a 70-plus-unit contrast therapy franchise, is bringing a unique model to the wellness landscape with its three-in-one private suite experience.

Nico Varano's Sweat Equity Holdings expands SWTHZ studios in Boston.

SweatHouz, a luxury, private-suite contrast therapy franchise, offers a science-backed wellness experience that's defining the future of the industry.

SweatHouz, a private-suite contrast therapy franchise, offers a data-driven approach to wellness and recovery.
"Our first international opening represents an exciting step forward for Stretch Zone as we introduce our innovative approach to flexibility and mobility,” said Tony Zaccario, CEO of Stretch Zone.

In the evolving landscape of fitness and wellness, recovery is no longer a quiet corner after a workout, it’s becoming a core strategy for keeping members engaged, loyal and invested.

SWTHZ upgrades wellness experiences with cold plunges and recovery sessions.
August 14, 2025 // Franchising.com // FORT LAUDERDALE, Fla – Inc.