Gym & HVLP — page 8

The combat fitness brand is launching its first specialized Brazilian Jiu-Jitsu studio in Manhattan, marking a new small-format franchise model for the company.

UFC GYM Jiu-Jitsu will make its New York City debut when UFC GYM Jiu-Jitsu // Jiu Livre opens on Saturday, Aug.

This continued demand reflects a broader shift in what women now expect from fitness.

The Southern-based health club chain implemented an AI sales agent to manage after-hours membership inquiries, resulting in a conversion rate exceeding 30%.

The luxury fitness operator has pulled a controversial AI-generated campaign image from its locations and social media following intense criticism and public petitions.

The resurgence of cardio kickboxing on social media platforms like TikTok is driving renewed interest in the high-energy fitness modality pioneered by Billy Blanks.

The premium strength chain is expanding its footprint with new club construction in Illinois and Arizona following the addition of former Planet Fitness CEO Chris Rondeau as a partner.

Les Mills US CEO Sean Turner emphasizes group fitness as a strategic retention tool as consumers shift toward community-based longevity and wellness experiences.

The Italian low-cost gym leader plans to expand its network to 280 locations following strong revenue growth and international expansion into Spain and Brazil.

Executives from Crunch Fitness, Purpose Brands, and Barry’s discuss strategies for scaling boutique and big-box fitness concepts across international markets.

The athletic country club operator will now guarantee interviews for personal trainers holding NASM certifications to help fill entry-level roles across its locations.

Private equity firm Franchise Equity Partners has acquired the 32-unit Australian Planet Fitness operator Bravo Fit as the franchisor exits its minority stake.

The fitness software leader has acquired Replify to integrate AI-driven communication agents into the workflows of major brands including Gold’s Gym and UFC Gym.

CR Fitness Holdings is expanding its Texas footprint with a 14th location in McKinney, part of a strategic plan to reach 20 units in the Dallas-Fort Worth area.

Former Aldi executive Jon Eckman joins the gym chain as chief development officer to oversee real estate and national expansion strategy.

CEO Adam Sedlack discusses how the global fitness franchise uses intentional touchpoints and group workouts to drive member retention across its 170+ locations.

New data suggests post-pandemic growth in the fitness sector may be leveling off, prompting questions about long-term traffic trends for gym operators.

ABC Fitness leadership details how their 30,000 gym operators can transition from basic AI tools to strategic, thoughtful implementation that provides a competitive edge.

Gym visits dipped very slightly in Q2 2026, marking the industry’s first year-over-year slowdown since the post-pandemic boom.

Equinox and Aescape launch pre and post-workout massage series with 50+ locations.

Music isn’t background. It’s infrastructure. And AI is what finally lets us treat it that way. For decades, music in fitness has been treated as decoration — a backdrop to the real

The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience

Crunch Fitness franchisee expands the gym banner in the Phoenix metro market with five new clubs and 20 new locations by 2027.

Franchise Equity Partners acquires Bravo Fit, Planet Fitness' Australian franchisee.