Pvolve, Vuori Deepen Collab with Tour, Retail Products

Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour and Pvolve-branded Vuori products, which will be available in Pvolve studios later this year.

It’s the latest collaboration from the functional movement fitness brand, which counts A-lister Jennifer Aniston as a devotee, ambassador and advisor, leading franchisee interest to surge. In recent months, Pvolve has partnered with Erewhon for pop-up fitness classes and special deals, as well as activations with Sakara, HigherDose and other premium lifestyle brands.

Julie Cartwright, Pvolve’s president, says the Pvolve x Vuori North American tour kicks off Aug. 19, beginning on the East Coast at Pvolve’s Soho studio in New York City and concludes at Pvolve’s Calgary studio in Canada. Altogether, the tour will bring 17 events across 16 Pvolve studios.

“Our members will enjoy exclusive access to Vuori’s apparel and engaging events in our studios,” Cartwright said. “This collaboration unites our communities, inspiring healthy, active lives.”

While Pvolve continues to expand its studio presence (the low-impact fitness brand opened 16 studios across North America in the last year and has 40 in development), it’s continuing to churn out new workouts, one of which is designed for lower back support.

The new series, co-created by Pvolve chief physical therapist Dr. Amy Hoover and led by Pvolve chief training officer Antonietta Vicario, uses Pvolve equipment as it aims to reduce lower back pain, build strength and improve posture.

As for Vuori, Athletech News recently reviewed the activewear brand’s best-selling products and items from its upcoming collections.