Adweek: How Brands Can Still Win the Oscars Without a $2 Million TV Spot

It’s no secret that the Oscars attract a lot of attention online. Last year, Leonardo DiCaprio’s first Academy Award win led to 440,000 tweets per minute. And social media engagement is increasing during the year’s biggest award show—while TV viewership declined year over year for 2016’s broadcast, Twitter impressions and Facebook interactions jumped five and 15 percent, respectively. That means that even if brands are opting out of a TV ad spot during this year’s Oscars, there’s still an opportunity to reach potential customers.

In order to engage consumers in real time, brands can turn to Twitter and Snapchat. That’s where brands should focus on the day of and days following the Academy Awards to become a part of the conversation. Facebook and Instagram, on the other hand, are where brands should focus their recap and highlights efforts.

As with all paid social media campaigns, it’s best to incorporate videos and other visuals into your strategy. Between red carpet interviews and acceptance speeches, there’s plenty of material to use in order to take your social campaigns to the next level.