MassageLuXe Announces New Franchise Development Expert, Trista Ruchty, to Lead Nationwide Growth

ST. LOUIS, Mo., – MassageLuXe, a premier spa franchise specializing in high-quality massage and facial services, is proud to announce the addition of Trista Ruchty as Manager of Franchise Development. With an extensive background in business development, franchising, and health and wellness, Ruchty brings a wealth of experience and passion to her new role, where she will focus on expanding the brand’s presence across the country.

Ruchty’s career has been dedicated to helping people improve their lives through wellness and business development. With over 13 years of franchise experience at Anytime Fitness, she gained deep insights into franchise operations, training, and strategic growth. Her expertise later led her to Miracle Ear, where she honed her skills in business consulting and relationship management.

Now, Ruchty is eager to bring her knowledge and strategic vision to MassageLuXe. As Manager of Franchise Development, she will play a key role in driving the brand’s nationwide expansion, with a goal of opening approximately 20 new locations in 2025. She believes that the key to successful growth lies in trust, open communication, and strong relationships—values that align perfectly with MassageLuXe’s core philosophy.

“I had the pleasure of working with Trista in a past life and her passion for nurturing franchise relationships and scaling businesses makes her a perfect fit for our team,” said Kristen Pechacek, CEO of MassageLuXe. “Her ability to connect with franchisees and guide them toward success will be instrumental in achieving our ambitious expansion goals across the country. We are thrilled to have her on board.”

Ruchty is especially inspired by MassageLuXe’s Three Pillars, which set the brand apart from other spa franchises. The company prioritizes a people-first mindset, ensuring that every stakeholder—from team members and franchisees to vendors and members—feels valued and supported. Membership flexibility allows clients to engage with services on their own terms, enhancing their overall experience.

Additionally, MassageLuXe places great emphasis on spa design, using high-quality materials and thoughtful ambiance to create a non-clinical, relaxing environment where clients can fully immerse themselves in self-care.

“I’m looking forward to joining a company that truly values its people and is dedicated to helping franchisees succeed. At MassageLuXe, we are not just growing in numbers—we are building strong relationships and creating opportunities for passionate entrepreneurs. working with our team to expand our presence and bring high-quality wellness services to more communities nationwide.”

In this new chapter with MassageLuXe, Ruchty is committed to leveraging her expertise, relationships, and passion for wellness to help franchisees thrive and bring the transformative benefits of MassageLuXe to more communities across the nation.

Founded in 2007 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has 94 locations across 20+ states and plans to double in size in the next three years.