Bojangles Franchise Costs, Fees & Profit

Franchise Opportunity Deep Dive: Bojangles is a leading quick-service restaurant brand specializing in Southern-style fried chicken, made-from-scratch biscuits, and all-day breakfast.

Brand overview

Bojangles is a fast-growing quick-service restaurant (QSR) franchise known for its Southern-style chicken, made-from-scratch biscuits and hearty breakfast offerings. Since opening its doors in 1977 in Charlotte, North Carolina, Bojangles has built a loyal following with its authentic Southern flavor and strong community presence. With over 800 locations across the United States and growing, the brand offers experienced restaurant operators an exciting opportunity to be part of a proven system with widespread consumer appeal.

Bojangles was founded in 1977 by Jack Fulk and Richard Thomas in Charlotte, North Carolina. They envisioned a QSR brand built on bold flavors, fresh-made Southern favorites and friendly service. Their first restaurant introduced the now-famous seasoned fried chicken and scratch-made biscuits, setting the stage for a regional favorite to become a national player.

Mission: To bring authentic Southern flavor and hospitality to communities through delicious, scratch-made food served with a smile.

Vision: To grow Bojangles into a national household name while preserving the core values of Southern cooking, customer satisfaction and franchisee success.

• Authentic Southern-style chicken and biscuit-focused menu

• Made-from-scratch biscuits baked fresh throughout the day

• High-performing breakfast segment (29% of sales in the breakfast daypart)

• Multiple revenue streams (breakfast, lunch and dinner)

• Semi-open kitchen design for transparency and guest engagement

• Legendary Iced Tea® and proprietary menu items like Bo-Tato Rounds™

• Proven business model with over 45 years of QSR experience

• Over 820 units and 93% multi-unit franchise ownership

• Strong breakfast performance and all-daypart appeal

• $300,000 equipment reimbursement incentive program

• Minority, women and veteran franchise incentives

• Operational tools, technology and marketing support

• Flexible restaurant footprints and modern site designs

Bojangles is actively growing in multiple states across the U.S.

New inquiries are welcomed even in areas not currently marked as open, as the brand is constantly evaluating new markets.

Investment costs

Initial Costs: The estimated initial investment required to open a Traditional Bojangles restaurant ranges from $2,796,870 to $3,664,400. Bojangles’ 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

The estimated initial investment for opening an Express Bojangles restaurant ranges from $778,670 to $1,886,900. These costs break down as follows:

Initial Franchise Fee: The franchise fee is $20,000 for an Express restaurant or $35,000 for a Traditional restaurant.

Ongoing Fees: According to the 2025 FDD, Bojangles franchisees are responsible for the following ongoing payments and fees:

ROI Potential: The 2025 FDD reports the following average gross sales for franchised restaurants operating during FY 2024:

• 13-week training program in a certified training restaurant

• Computer-based training modules

• Restaurant team support before, during and after launch

• Real estate tools and analytics for site selection

• Construction plan review and site visits

• Ongoing restaurant visits and annual business reviews

• Food safety and customer experience check-ins

• Local marketing support and regional marketing managers

• Development and operational analytics

• Online and app-based ordering platform

• Tools to support drive-thru, dine-in and order-ahead service

• Continuous tech and menu innovation for enhanced efficiency

• Net worth requirements vary based on development agreement

• Prior restaurant operations experience preferred

• Multi-unit development preferred for qualified operators

• Hands-on or executive-level operational oversight required

• Franchisees should be prepared to manage labor, training and local marketing

• Semi-absentee ownership may be possible with experienced operational support staff

• Bojangles offers a $300,000 equipment reimbursement program for multi-unit developers

• Incentive programs for women, minorities and veterans include:50% franchise fee reduction for the first two unitsReduced royalty fees for the first three years

Market trends

The quick-service restaurant (QSR) sector continues to show strong and steady growth, driven by shifting consumer preferences and the increasing demand for convenience. The global fast food market is projected to grow from $645.2 billion in 2024 to $663.

92 billion in 2025, representing a compound annual growth rate (CAGR) of 2.9%. This expansion is fueled by factors such as rapid urbanization, globalization, rising working populations and a growing appetite for on-the-go meal options.

As a QSR brand that excels in breakfast, lunch and dinner offerings, Bojangles is well-positioned to capitalize on this sustained industry momentum.

Bojangles stands out in the competitive QSR space by offering a rare combination of authentic Southern flavor, all-day appeal (breakfast, lunch and dinner) and a menu built around scratch-made biscuits and hand-breaded fried chicken. Its emphasis on fresh, made-from-scratch food — including 49-step biscuits and never-microwaved meals — gives it a distinct edge in quality and guest experience. The brand’s strong breakfast performance, drive-thru and app ordering capabilities, and flexible store designs also make it a strategic franchise choice in growing markets.

Primary Competitors: Bojangles competitors include Chick-fil-A, Popeyes, KFC, Church’s Texas Chicken and Raising Cane’s.

1. Interview With a Bojangles Representative: Start the process with an introductory interview to learn more about the opportunity and share your background.

2. Review the FDD: Carefully read the Franchise Disclosure Document (FDD), then sign the NDA and submit your application.

3. Submit Financial Qualification Package: Provide Bojangles with documents confirming your financial qualifications.

4. Attend Discovery Day: Visit Bojangles headquarters to meet the team, ask questions and get an inside look at the brand.

5. Franchisee validation and Business Plan: Speak with existing franchisees and prepare your business plan for review.

6. Execute Development Agreement: Finalize your commitment by signing the Development Agreement and officially joining the Bojangles family.

To schedule your introductory interview or learn more about franchising with Bojangles, complete and submit the online form on the brand’s website.

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