Transcending Trends: How Market Insight Demonstrates that Amazing Lash Studio®’s In-Demand Eyelash Extensions Are Here To Stay

To accomplish longevity, leaders in the beauty and wellness space need an offering that transcends trends in favor of ageless appeal.

Enter the Amazing Lash Studio ® brand, a beauty category leader that knows that guests’ need for lush, gorgeous eyelash extensions extends far beyond merely of-the-moment looks. Not only that, but the timeless beauty of elegant eyelash extensions has translated to a continually growing industry. According to an article on Lash Affair , “the market is found to not only be growing; it is projected to reach a whopping $1.5 billion in the next five years in product alone.”

Market demand growth

Amazing Lash Studio has come to be the segment leader and subject matter expert following a growing demand for false lashes after the beauty treatment’s introduction to Hollywood in the early 20th century.

• The Amazing Lash Studio brand enhanced this segment of the beauty industry and made it part of a new beauty regime for masses of women across the country.
• Now, we clearly are the category leader. We were the category innovator, now we are the leader, and our intent is to be the category killer—meaning we will dominate the entire segment.
• said Amazing Lash Franchise, LLC CEO Heather Elrod

Matt Stanton, chief development officer for Amazing Lash Franchise, echoed this sentiment.

• We are the leaders because we not only offer quality eyelash extensions tailored to a guest’s ideal aesthetic, but we also offer services in individual studio rooms ,
• That luxury spa-inspired level of personal attention, paired with affordable pricing, means that there is virtually no competitor in the space who can stack up.
• Stanton said

Brand expertise and footprint

Importantly, the Amazing Lash Studio brand has the expertise and the footprint to keep up with an ever-growing market demand. The beauty franchise has grown exponentially since its founding in 2010, now with more than 230 locations open across 29 states. The brand offers high-quality and proprietary eyelash extensions, lash lifts and maintenance services. In addition, driven to own everything around the eyes and play around the face, the premier brand is currently looking into expanding its services to include brow and other related services.

Since the brand’s focus always has been—and always will be—providing clients with photo-ready extensions, it makes sense to ask: Just what spurs the brand’s lash passion? As Elrod explains, the Amazing Lash Studio concept is as much in service to guests’ emotional wellness as to their beauty regimen.

• In the brand’s guest research of members and non-members, it is resoundingly clear that, with lash extensions, women feel more confident,
• The brand just completed a round of market research and, across the entire country, no matter the region or focus group, the feedback is identical: Guests wake up feeling confident and beautiful after a service. It’s all about how they felt , not how they looked.
• Elrod said

Industry impact and outlook

Luxe-looking extensions don’t only translate to the welfare of clients looking to break up with their mascara, however. The timeless service has also introduced a need for expert lash stylists and, industry-wide, the role is proving fulfilling. According to Lash Affair , “A whopping 80 percent of lash experts surveyed responded that they are either satisfied or very satisfied with their careers, and 63 percent are earning the income that they expected.”

Because lash extensions typically last two to four weeks before needing to be filled or replaced, stylists also enjoy a recurring revenue model as clients regularly return for upkeep services.

Regarding forecasted performance for the eyelash extension segment of the beauty industry, the Lash Affair article’s outlook is glowing.

• If you are curious if this booming trend in the eyelash extension industry will continue over the next several years, research indicates that this is definitely the case,
• said the article

Lash Affair also cited a False Eyelashes Research Report published by Market Research Future : “Looking at worldwide data, North America was projected to have the maximum market share of 36.78 percent , with the production of hand-made eyelashes expected to experience the fastest growth rate between now and 2023. In addition, the United States accounted for the major market share during the forecast period of 2017–2023.”

With a growing demand, a positive experience for lash stylists, a recurring revenue model to help benefit stylists and studio owners alike and, most of all, ‘I woke up like this’-level confidence for consumers, the Amazing Lash Studio brand’s expert eyelash extension services are here to stay.