Luckin Coffee Launches Pineapple Cold Brew as Part of Back-to-School Promotion

Luckin Coffee is expanding its collaboration with Duolingo with the launch of a limited-time Pineapple Cold Brew as part of the brands’ back-to-school promotion.

The new beverage combines cold brew coffee with pineapple flavor and pineapple fruit pulp. It joins four other drinks featured in the collaboration: Pink Sunrise Refresher, Pineapple Coconut Refresher, Mango Cloude Frappe and Pina Colada Mocktail.

Luckin Coffee and Duolingo first launched the partnership in July, bringing the coffee and language-learning brands together through seasonal beverages, co-branded packaging and merchandise.

The latest portion of the campaign includes Duolingo x Luckin notebooks, stickers and bookmarks available with select purchases. Customers can also receive a free sticker pack with the purchase of two drinks, along with promotional drink-and-notebook combinations.

The collaboration comes as Luckin Coffee continues building its presence in the U.S. market. The China-based coffee chain made its U.S. debut in New York City in June, marking its first entry into the market.