Franchise Deep Dive: Pollo Campero Franchise Costs, Fees, Profit and Data

Pollo Campero started in Guatemala in 1971, and over 50 years later, its dedication to high-quality and flavorful chicken recipes hasn’t changed. Now, 20 years after successfully launching in the U.S. and building primarily corporate restaurants, Pollo Campero has proven its concept works, and demand for its food is larger than ever.

• The growth potential of Pollo Campero is really exciting, said Blas Escarcega, Director of Franchise Development with Pollo Campero. We’re in a great position right now. The brand has been experiencing same-store sales growth over the last four years, which is really due to our focus on service, our new business model — which has been extremely profitable for all of us — and the fact that when a customer puts our food in their mouth, they love it. There’s a passion behind this brand. The restaurants that are in the United States are performing very well, and we’ve taken great care to build a team capable of supporting the level of franchise investment that’s necessary to grow the brand. It’s a very exciting time to be a part of Pollo Campero.

As a result of Pollo Campero’s simplified business model and innovative menu, the fast-service restaurant has gained a huge crossover audience. After four years of same-store sales increases, entrepreneurs are rushing to join a brand that’s delivering something different.

There are currently 350+ Pollo Campero restaurants open.

Pollo Campero wants savvy entrepreneurs to help bring their restaurants to new markets. Potential investors should be financially qualified and a good cultural fit with the drive to follow Pollo Campero’s proven business model and share the experience with the community in their chosen territory.

Franchise owners should share Pollo Campero’s core family values and commitment to the community, serving others and giving back. Pollo Campero franchisees are exceptional leaders for their teams who always treat customers and staff with kindness and respect.

The cost to open a Pollo Campero is $1,287,250–$2,491,500.

The real driver of Pollo Campero’s success in the United States since it opened its first location in 2002 is its ability to win crossover customers and convert them into loyal brand champions. This is why Pollo Campero has experienced same-store sales increases of 4% for the past four years.

• We started by appealing to the Hispanic demographic that loves our brand, but what’s exciting for us is our ability to appeal to crossover customers, said Fernando Perez, Senior Director of Operations with Pollo Campero. We’ve proven that everyone, no matter their race, background, gender or age, truly loves our brand as soon as they get a chance to try our food. We’re very different from any other chicken franchise from the very first bite. Our same-store sales increases, which are higher than the industry average, reflect this. This means that the growth potential for Pollo Campero is unlimited.