Gong cha Unveils Harry Potter Lineup to Celebrate 25-Year Anniversary of Philosopher’s Stone

Gong cha, one of the world’s fastest-growing global tea brands, announced a new campaign in partnership with Warner Bros. Discovery Global Consumer Products, celebrating 25 years since the premiere of the iconic movie, Harry Potter and the Philosopher’s Stone. The campaign will include an exciting, limited-time collaboration for fans around the world.

Launching July 1 to August 31, 2026, the campaign introduces a range of themed beverages, exclusive packaging and collectible merchandise inspired by the magic of the world of Harry Potter. Built around the core themes of magic, the iconic Patronus Spell and Hogwarts houses, the campaign invites customers to experience their favourite bubble tea brand through a new, enchanting lens.

At the heart of the campaign is a new limited-edition beverage inspired by an iconic feature in Harry Potter’s world – the Elder Wand. The drink features Gong cha’s signature lime black tea or green tea, topped with a delicate elderflower flavoured foaming powder. Light, floral and refreshing, the beverage provides the essence of a European summer, combining subtle fruit notes with fresh greenery for a refined and distinctive flavour.

Drinks are presented in specially designed Harry Potter inspired cups, alongside a range of collectible merchandise celebrating the Hogwarts houses. These include coasters, keychains and plushie accessories, each designed to capture the identity and spirit of Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Selected items will be available through promotional offers, rewarding customers with exclusive merchandise when purchasing qualifying beverages.

“We can’t wait to bring a little magic to Gong cha stores across the U.S. This campaign celebrates one of the most beloved stories of our time and reimagines it through our drinks, our packaging and our in-store experiences,” said Missy Maio, VP of Marketing for Gong cha -Americas. “Our fans inspire everything we do, and this partnership gives us a chance to create something truly special for Harry Potter fans of every generation, from longtime devotees to those just discovering the wizarding world.”

The campaign builds on Gong cha’s innovative approach to collaborations, combining high quality, whole leaf tea with globally recognised entertainment franchises to create unique and memorable consumer experiences. By blending storytelling, collectability and product innovation, Gong cha continues to engage both loyal customers and new audiences across its global markets.