Gong Cha Launches New Campaign to Celebrate the 25th Anniversary of Harry Potter and the Philosopher’s Stone

Launching July 1 to August 31, 2026, the campaign introduces beverages, packaging and merchandise inspired by the world of Harry Potter. The themes include magic, the Patronus Spell and Hogwarts houses, and the presentation aims to offer a different perspective on the beverages.

The campaign includes a beverage inspired by the Elder Wand from the Harry Potter universe. The beverage uses lime black tea or green tea, topped with elderflower foaming powder. The description notes a light, floral profile with fruit notes and greenery.

Drinks are presented in specially designed Harry Potter inspired cups, alongside a range of collectible merchandise celebrating the Hogwarts houses. These include coasters, keychains and plushie accessories, each designed to capture the identity and spirit of Gryffindor, Slytherin, Ravenclaw and Hufflepuff. Selected items will be available through promotional offers, rewarding customers with exclusive merchandise when purchasing qualifying beverages.

“We can't wait to bring a little magic to Gong cha stores across the U.S. This campaign celebrates one of the most beloved stories of our time and reimagines it through our drinks, our packaging and our in-store experiences,” said Missy Maio, VP of Marketing for Gong cha -Americas. “Our fans inspire everything we do, and this partnership gives us a chance to create something truly special for Harry Potter fans of every generation, from longtime devotees to those just discovering the wizarding world."

The campaign is described as combining high-quality, whole-leaf tea with entertainment franchises to create consumer experiences. It includes storytelling, collectability and product innovation as part of its approach to engaging audiences.