TL;DR
Cedartown Chicken, LLC, led by Greg Vojnovic, has signed a franchisee agreement with Bojangles to acquire seven existing locations and develop 11 new ones in western Georgia. The team, consisting of former Popeye's executives, aims to leverage the growing demand for quick-service chicken to expand the Bojangles brand.
September 02, 2021 - Bojangles announced today the signing of a franchisee agreement with newly formed franchise group Cedartown Chicken, LLC (“Cedartown”), led by restaurant development industry veteran Greg Vojnovic and a team of former Popeye’s executives. Under the agreement, Cedartown has acquired seven existing Bojangles locations in western Georgia from Robinson Holdings, a former franchisee. In addition to the acquisition of the restaurants, Cedartown has signed an agreement with Bojangles to develop 11 new restaurants in the same area.
“We’re thrilled to welcome Cedartown to the Bojangles family,” said Jose Costa, chief growth officer for Bojangles. “This group knows the QSR business, knows chicken and knows development. We look forward to a long and successful partnership with them.”
The Cedartown team is excited by the opportunity to re-enter the rapidly growing quick-service chicken market, with Vojnovic having previously served as chief development officer at Popeye’s, Arby’s and Inspire Brands. His expertise in the industry speaks to the growth potential in Bojangles, driven by both the quality of its food and the strength of the team behind the iconic brand.
“I’m thrilled to finally say, it’s Bo Time for Cedartown,” said Vojnovic, CEO of the newly formed company. “Chicken has become the country’s fastest-growing protein and our team is excited to leverage this trend to grow the Bojangles brand. We are so impressed with Bojangles’ concept and strategic growth plans. Bojangles is loved by its fans throughout the Southeast, and we’re excited to grow its footprint in Georgia and other markets.”
Vojnovic and his team have already begun reviewing potential development sites in western Georgia and eastern Alabama, and intend to break ground on the first store by the summer of 2022.
In this story
This story was originally published in Franchising.com on September 3, 2021. Burnaze summarizes and links to the original reporting.
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