16 Handles Partners with Aladdin the Musical to Bring New Flavor to Stores

Aladdin the Musical’s collaboration with 16 Handles will give audiences the chance to step outside the New Amsterdam Theatre and continue the celebration by visiting a local 16 Handles shop to indulge in Aladdin’s Three Berry Magical Wishes flavor with family and friends. Additionally, 16 Handles will be launching an Instagram giveaway on January 9th to win a date night that includes Broadway show tickets and $250 in 16 Handles’ gift cards.

“We are thrilled to kick off our partnership with Aladdin the Musical and are looking forward to welcoming all Aladdin fans into our stores,” said CEO Neil Hershman. “Aladdin’s Three Berry Magical Wishes is the perfect flavor to celebrate the magic of Aladdin and satisfy any sweet tooth after the show.”

The well-known dessert brand is excited to partner with yet another Broadway show. In past years, 16 Handles has also collaborated with the Tony-Award winning musical, Dear Evan Hansen to launch the Blue Raspberry Sorbet in honor of the show’s last summer on Broadway. Partnering with Aladdin the Musical this year is sure to be another hit with New York’s Broadway fans.