TL;DR
Matt Piccinin, co-founder of Shuckin' Shack, shared his advice for entrepreneurs on the Local Leaders Podcast, emphasizing the importance of living the brand and being authentic. Shuckin' Shack has grown to 16 locations across five states, with several more locations slated to open by the end of 2021.
In a recent episode of Local Leaders Podcast, Matt Piccinin, Shuckin’ Shack co-founder, discussed the brand’s origins and what he has learned about franchising over the years.
Piccinin shared his advice for entrepreneurs seeking more success in their business and their lives. Piccinin stated that individuals should “live the brand,” adding that “Living the brand and being your own person is what we want in our system. I believe this is why Shuckin' Shack is so successful.”
Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages — a place where friends and family can enjoy fresh, delicious meals and creative cocktails in a relaxing environment. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. Now, after starting with a 900-square foot space, Shuckin' Shack has grown to 16 locations across five states, and soon to be six, with several more locations slated to open by the end of 2021.
In this story
This story was originally published in 1851 Franchise on November 8, 2021. Burnaze summarizes and links to the original reporting.
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