TL;DR
Regymen Fitness, a technology-driven gym, uses heart-rate monitoring and app-based programs to maintain a strong customer experience. The brand is growing quickly, turning first-time gym goers into loyal customers and franchise owners.
While some gyms steer clear of technology, Regymen uses it to their advantage.
“One of the biggest threats to our industry is also one of the most captivating trends: technology,” said Edward Navan, co-founder of Regymen Fitness in an Q&A with Club Industry.
Regymen uses heart-rate monitoring, app-based programs and other technological advancements that Edward believes are “essential to maintaining a strong customer experience.”
The evidence that Regymen’s tech advancements are working is in how quickly the brand is growing. The technology-driven customer experience is turning first-time gym goers into loyal customers, and turning loyal customers into franchise owners.
In this story
This story was originally published in 1851 Franchise on May 22, 2020. Burnaze summarizes and links to the original reporting.
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