TL;DR
REGYMEN Fitness has maintained trust with franchisees and customers during the COVID-19 pandemic through consistent communication and online engagement. The fitness franchise has evolved its solutions to include increased communication, online content, and access to exercise equipment.
EK Navan, co-founder and CSO of REGYMEN Fitness, wrote an article for Club Industry on how the fitness franchise has handled sustaining its brand and maintaining trust with both franchisees and loyal customers while doors temporarily closed due to the COVID-19 pandemic. Consistent communication and online engagement have been critical to staying on the same page with franchisees as well as members.
“Our solutions have since evolved around five major points: increased communication and support for both franchisees and customers, a shift to online content, providing customers with access to exercise equipment and enhanced technology, a focus on being able to pivot and evolving our platforms in order to thrive when we are again open for business,” writes Navan.
Thanks to support from its vendor partners, REGYMEN Fitness has also been able to provide equipment bundles for clients to use at home for a special rate.
In this story
This story was originally published in 1851 Franchise on May 11, 2020. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.