Pet Evolution Announces New Senior Vice President of Operations

“Pet Evolution is shaking up the industry and changing the way we care for our pets by providing them with the resources to embrace a happier and healthier life,” O’Brien said. “I am thrilled to join the operations team and be a part of a brand that has unlimited potential. I was craving the grittiness of a new franchise. I wanted to wear all the hats, I wanted to be part of taking a concept I love and believe in and bring it to the next level; Pet Evolution is providing me that opportunity.”

Prior to joining Pet Evolution, O’Brien built her reputation in the industry with over 10 years of experience at Self Esteem Brands, a very successful franchisor company. There, she played a critical role in the expansion of Waxing The City which encompasses a franchise system with 136 open locations across 34 states. During her tenure, she has worked alongside some of the most successful Franchisor Entrepreneurs in the world, absorbing their knowledge.

Working with a brand that was completely new to franchising, O’Brien thrived in an environment of finding operational gaps within systems and developing a process to fit the gap. She is confident her abilities will translate with Pet Evolution, helping a brand that she’s passionate about thrive.

“As a customer of Pet Evolution from the day they opened their doors, I’ve watched the brand grow. I got to know the owners as they worked on and in their business, observing how they treated their guests and how happy their employees were to be at work,” added O’Brien. “I always had a hunch Pet Evolution would turn into something much bigger than the two locations in Minnesota. I knew someday I would be part of their team once they were ready to franchise.”

Pet Evolution was founded in 2012 by friends Rian Thiele and Mike Osborn, after both having watched their childhood dogs suffer through the itchy paws, chronic ear infections, and multiple vet trips of undiagnosed food allergies.

“We couldn’t be more excited for Lisa to join our operations team,” stated Carlson. “Her experience in franchising, the processes, and best practices makes Lisa the perfect fit for this role. I have all the confidence she will help Pet Evolution thrive in new communities across the country.”