Edible® Expands Virginia Footprint with Multi-Brand Operator

Expansion plans

With 1,000-plus locations nationwide, Suthar joins the company with plans to open a brand-new strip mall equipped with an Edible® store, Which Wich Sandwich shop and a Pie Five Pizza restaurant. All will be located at 114 Sandy Court and are set to open in spring 2021.

“As an experienced business operator, I was looking for an opportunity that would diversify my portfolio and positively contribute to the Danville community as I set plans to build a new strip mall,” said Paresh. “Edible® was the perfect brand to join as I have always been a fan of the concept and from an owner’s standpoint, the omni-channel services and the robust product offerings make for an ideal investment. I’m looking forward to joining the Edible® community and launching into ownership with a brand that has a model proven for success.”

Suthar has been a business owner for 30 years, operating the Super 8 hotel in Danville and Cavalier Pharmacare in Martinsville. Bringing his management expertise, Suthar will operate the new store alongside his general manager and manager with plans to hire another 6-8 employees for the new Edible® store.

Brand growth strategy

“Edible® consistently attracts franchise operators with outstanding ownership experience that help drive the brand’s expansion across the nation and Paresh is no exception,” said Patricia Perry, Vice President of Franchise Development. “Operating a variety of business concepts for 30 years, I am confident he will be successful in leading the new Danville location. Paresh’s agreement adds to Edible’s strong presence in the state with more than 30 stores already open.”

After 20-plus years in business, Edible® continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From bouquets to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s insulated trucks with contact-less delivery through its seamless e-commerce system. Edible’s ongoing commitment to innovation is the driving force in delivering a memorable, celebratory retail moment for guests.

In fact, the brand’s new building prototype brings the back of the house into the customer’s view, creating an authentic and transparent theatre-like experience for everyone in the store.

Franchise concept

Edible’s franchise concept, backed by a robust leadership team and resilient industry, is designed to attract entrepreneurs with a proven track record in business, a strong connection to their community and an interest in multi-unit ownership.

Outside of Virginia, the brand is targeting towns throughout Alaska, California, Florida, North and South Carolina, North and South Dakota, Oregon, Montana, Texas, Washington and Wyoming.

Edible Brands® is the parent company of Edible®, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,000 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies.

Edible® fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, fresh produce boxes and other treats can be ordered through any local Edible® store or online. Edible® has franchise opportunities available in a number of key markets in the United States and Canada. For more information about owning an Edible® please visit their webpage.