Toast’s IQ Grow offers marketing assistance to restaurant operators

Toast Inc., based in Boston, has introduced Toast IQ Grow, designed to help restaurant operators expand their digital presence and grow their brands online.

The technology combines agentic AI (currently in beta) with support from a dedicated human marketer to identify growth opportunities and execute digital marketing campaigns. The platform integrates with Toast's broader suite of growth tools, including email, social media and SMS marketing, websites and online ordering, delivery services, CRM and advertising.

"We think AI agents can change that by actually doing a lot of that work, starting with marketing," Steve Fredette, president and co-founder of Toast, said in a press release."Our customers shouldn't have to choose between being busy today and building for tomorrow."

Toast also refreshed Local App, which integrates Resy reservations and expands booking availability to more than 20,000 locations, allows operators to push targeted offers directly to guests, either in-app or on-site.

Additional updates include enhancements across payroll, inventory and operations, such as AI Invoice Scanning, Auto Payroll, Multi-Location Analysis and Menu Upsells.