How the Amazing Lash Studio® Brand Provides Tools for Participating Franchisees to Grow Their Stylist Staff

The eyelash extension brand Amazing Lash Studio stands out in the beauty and franchising industries for its use of private rooms, its multiple revenue streams and, of course, its top-notch eyelash extensions.

Another area in which the brand distinguishes itself is through the way it opens the door for interested franchisees working on recruiting, training and retaining their stylists. Like many an industry, the beauty industry can sometimes struggle to find, train and retain top talent. The Amazing Lash Studio brand is way ahead of the game thanks to a plethora of resources which franchisees can choose to integrate into their hiring and retention practices, should they so choose.

“When you purchase a franchise with the Amazing Lash Studio brand, you get exceptional insight on what it takes to recruit and retain stylists,” said WellBiz Brands, Inc.’s Senior Director of People Engagement and Development, Tony Zak. “We take care to provide our franchisees with resources and industry insight that they can opt to utilize at their discretion.”

Stylist training challenges

The biggest challenge the eyelash extension sector faces is stylist training. Beauty school students typically only receive a few hours of eyelash training, so very few cosmetologists and estheticians have the speciality or deep understanding of eyelashes. The Amazing Lash Studio brand provides the option for training over the course of a few weeks at the regional level. The Houston market, for example, has a training center built in and so stylists who work in that market can complete ongoing training and continue to both hone their craft and advance in their careers.

When it comes to recruiting, the three main avenues that Amazing Lash Studio franchisees look at are school recruiting, digital recruiting and local recruiting.

“On the digital side, it’s about how to post the right job so you’re getting in front of candidates that are going to be great for that position,” Zak said of industry best practices. “Our franchisees do a lot to ensure their job postings are relevant in that they have the right information and keywords and are optimized for SEO. They use the right keywords to make sure that cosmetologists and estheticians who are looking for lash-related jobs find an Amazing Lash Studio location and know that it’s a premier eyelash extension brand with which they can grow.”

The Amazing Lash Studio franchisees also can post stylist jobs for their individual locations on the brand’s national Careers website should they so choose. Professional relationships with job searching databases such as Indeed and Glassdoor help ensure job postings get in front of the right people.

In terms of local and school recruiting, Amazing Lash Studio franchisees tap a wide array of marketing materials and resources they can use to find talent. One marketing asset, for example, is a one-pager on career opportunities that can be customized to an individual franchise location. “Franchisees can even list the benefits package they provide,” Zak said.

Zak noted that franchisees with the Amazing Lash Studio brand have school relationships and notes that those franchisees who are new to the brand can opt to create relationships with local beauty schools and their career services departments, as well as participate in job fairs. They can set up tables at job fairs and provide students who pass by with Amazing Lash Studio swag and informational pamphlets, much like a college fair. At some job fairs, graduating students can even apply for a job on the spot by filling out an application on a tablet.

“Brand executives and stylists also visit classes and talk to students about what it’s like to work at an Amazing Lash Studio location,” Zak said.

At the local level, Amazing Lash Studio owners can host open houses where prospective stylists can take tours of an Amazing Lash Studio location. Beauty school classes can also take field trips to Amazing Lash Studio locations to get a feel for the brand and gauge interest for after graduation. Franchisees can arrange such visits themselves.

Retention strategies

Once an employee is in, franchisees need to focus on retention.

“Because the franchisees with the Amazing Lash Studio brand are incredibly dedicated to providing exceptional services to guests, they want stylists to share that passion. Franchisees prioritize the experience of candidates for employment and want them to have an amazing process from the first time they encounter the brand,” Zak said. “It all goes back to that same ideal of making the employee experience the best. A lot of franchisees also offer referral bonuses, which is a successful way to get the word out there.”

The Amazing Lash Studio franchisees often perform continual interviews across their staff’s career journey in order to check in with their employees and understand their pain points and sources of stress.

“That helps bring issues to the owner’s attention so they can put processes in place to help prevent a stylist from leaving,” Zak said.

The brand’s owners can also distribute culture surveys to measure employee satisfaction.

“Our franchisees just finished a national culture survey to measure things like intention to leave and job satisfaction,” Zak said. “Our owners want the Amazing Lash Studio brand to be an employer of choice, so they work tirelessly to support the fulfillment and career development of their staff.”

With a unique service dedicated to providing a great customer experience, plus many resources to help franchisees be the best in the business, the Amazing Lash Studio brand is on track to dominate the eyelash extension sector and continue expanding its footprint.

***Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Amazing Lash Studio® is independently owned and operated.