TL;DR
Denny's has launched 'Denny's On Demand' for online ordering and delivery, offering new sustainable and microwaveable packaging. The chain will allow ordering through Facebook and Twitter.
Denny’s has entered the delivery game with “Denny’s On Demand.” According to a recent AdAge article , the chain will be offering online ordering, the ability to order through Facebook and Twitter and new sustainable and microwaveable to-go packaging.
"This provides another business layer for us to expand the Denny's universe," said Senior VP-Chief Marketing Officer John Dillon. "Clearly consumers overall are wanting, expecting, and needing more convenient options across the restaurant industry and beyond."
The announcement does not come as a surprise since visits to full-service restaurants are declining and the demand for delivery is only increasing. Testing from the brand found that consumers do, in fact, want an order of pancakes and a milkshake brought right to their door.
In this story
This story was originally published in 1851 Franchise on May 31, 2017. Burnaze summarizes and links to the original reporting.
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