TL;DR
Denny's is offering a blue-colored version of its Moons Over My Hammy breakfast sandwich for a limited time on Halloween. The Blue Moons Over My Hammy sandwich will be exclusively available in select Miami restaurants on October 31.
- This Halloween marks a special, spooky occasion - a Blue Moon - the first on Halloween night since 1944, and 19 years from the next event in 2039. And because 2020 couldn’t get any weirder, Denny’s, the creator of the lyrically named Moons Over My Hammy breakfast sandwich, is having some fun with the rare celestial event by putting an innovative spin on the iconic dish by turning the bread blue. For one day only, America’s Diner will unveil the very first ever Blue Moons Over My Hammy sandwich that will be exclusively available in select Miami restaurants on October 31.
Available for a limited time while supplies last at 20 Denny’s restaurants in the Miami-Dade area, the Blue Moons Over My Hammy is a ham and scrambled egg sandwich with Swiss & American cheeses on specially created blue sourdough bread, then grilled to toasty perfection. Moons Over My Hammy, inspired by the 1935 jazz song, “Moon Over Miami,” has been a Denny’s best seller since it was introduced in the early 1990s.
“Only in 2020 would a Blue Moon coincide with Halloween - so what better way to celebrate than by giving one of our most legendary breakfasts, the Moons Over My Hammy, a little makeover?” said John Dillon, chief brand officer for Denny's. “With Halloween looking very different this year, we took the opportunity to make our world famous sandwich look different as well, and this colorful upgrade gave us an opportunity to have some fun and show our guests that anything is possible in 2020!”
Denny's Corporation is the franchisor and operator of one of America's largest franchised full-service restaurant chains, based on the number of restaurants. Denny's has approximately 1,700 franchised, licensed, and company restaurants around the world including 147 restaurants in Canada, Puerto Rico, Mexico, the Philippines, New Zealand, Honduras, the United Arab Emirates, Costa Rica, Guam, Guatemala, the United Kingdom, El Salvador, Indonesia, and Aruba. For further information on Denny's, including news releases, please visit the Denny's website or the brand's social channels via Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube.
In this story
This story was originally published in Franchising.com on October 26, 2020. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.