MOOYAH Burgers, Fries & Shakes Launches First National TV Advertising Campaign

Burger enthusiasts have been flocking to MOOYAH Burgers, Fries & Shakes for more than a decade and now the better burger brand will be coming into their homes through a series of nationally televised commercial spots to air on a variety of cable stations. This marks the first national TV campaign for the growing franchise brand.

• These spots truly capture the quality and value MOOYAH provides its Guests every day.
• The ads incorporate the brand’s “Seriously Fun” messaging, nod to the company’s never-frozen Certified Angus Beef, non-GMO buns baked in-house, hand-cut fries from No. 1 Idaho potatoes, 100% real ice cream shakes, and variety of fresh veggies.
• The company’s value proposition is highlighted as well, with prices starting at just $4.99 for better burgers.

The 30-second TV spots launched on January 25 and will run over the course of 16 weeks. In addition to the nationally televised spots, the ads will also be utilized for digital marketing including pre-roll, YouTube, Google, Facebook and Instagram.

• As a brand, MOOYAH has grown to the point where national TV ads make sense and fit their strategy to find enhanced ways to support their Franchise Partners across the country.
• The company begins with intensive research of target markets and then utilizes those analytics to create national and local programs and tools to drive initial Guest counts and exposure.
• Franchise Partners have access to a variety of tools, including the MOOYAH Rewards App, consumer research & Guest analytics, paid media to increase awareness and trial, and more.

The competitive landscape in the burger industry continues to increase and for years MOOYAH has invested in winning the marketing game in order to support their Franchise Partners’ success.

• Investment in a MOOYAH franchise ranges between $383,350 and $598,300 (which includes build-out expenses and certain start-up expenses, including the initial franchise fee of $35,000).
• Markets are available across the country with specific focus on qualified Franchise Partners in the home state of Texas, specifically in Dallas, Houston and San Antonio, and in the southeastern U.S. in and around major markets such as Nashville, Orlando, Atlanta and Philadelphia.