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The article reports on Taco Bell's new flavored tortilla chips and 1851 Franchise's milestone of 10,000 likes on Facebook, but does not have any relevance to the franchise industry.

After years of relying on such standard online metrics as page views, clicks, forwards, and reads, marketers and advertisers are beginning to question not only the usefulness of these numbers,…

Instagram is changing its algorithm to show newer posts at the top of users' feeds, allowing brands' posts to be viewed by more users.

March Madness is officially underway, and brands are finding unique ways of taking advantage of it.

Re:group recommends opt-in local social media model for franchise brands.

A recent Pew Research Center survey found that Facebook and YouTube are the most popular social platforms among the majority of Americans in early 2018.

The franchise industry is slow to adopt new technologies, with many relying on outdated methods for lead generation and customer engagement.

Signal 88 Security, a security franchise, achieved rapid growth by targeting existing franchisees with growth strategies and expanding its system.

Mosquito Joe shares creative marketing techniques to help seasonal franchisees acquire new customers during the off-season.

Millennials hold one-sixth of US wealth, expected to increase by 2025.

Tutor Doctor is expanding its franchise system in Latin America, with 102 new territories signed in 2017, and a one-to-one approach to tutoring proving valuable in the region.

Brands across the country did their best to capitalize on the hype surrounding Valentine’s Day this week.

We all know it. We have probably even used it in daily speech.

KFC released Valentine's Day cards that smell like fried chicken, available for free with a $10 Chicken Share meal.

Facebook is expected to lose users in the 18-to-24-year-old group, with Snapchat gaining popularity among younger audiences.

Tutor Doctor distributed supplies to combat flu in schools, taking action to support teachers and students during the flu season.

Burger enthusiasts have been flocking to MOOYAH Burgers, Fries & Shakes for more than a decade and now the better burger brand will be coming into their homes through a series of nationally televised commercial spots to air on a variety of cable stations.

Instagram allows businesses to schedule their posts, a feature that will be added to the app's API.

While millennials are usually the generation that’s singled out when it comes to determining the next trends poised to take over the franchising industry, a recent article in Nation’s Restaurant News advises paying attention to Generation Z .

Brands are stepping up their game on social media platforms like Instagram.

New franchisors must utilize a variety of marketing techniques to capture not just transactional leads but also high-quality, long-term franchisees.

Cousins Subs uses social media marketing to engage with customers at the local store level.

Brands can implement a video strategy, elevate successful tactics, and try new technology and platforms to grow their social media presence.

Entrepreneur Magazine has released its annual Franchise 500 list, with McDonald's earning the top spot, and more than 1,000 companies applying to be a part of the list.