
Quality Over Quantity Rules in Social, Too
Social media success is more about quality than quantity, with 80% of professionals prioritizing engagement over follower numbers.
Facebook is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,011 stories link here, each summarized from the original publisher. * Facebook is used by franchisors for recruitment, with 77% of development teams using it, according to the Annual Franchise Development Report (AFDR) [[2025-06-10 Social Media and Franchise Recruitment (a556c1)]]. * Franchises can leverage social media to promote their website and boost franchise sales through strategic content creation and sharing [[2024-09-21 Using Social Media to Promote Your Franchise Website (666645)]]. * Social media has become a vital tool for franchise owners to expand their reach and build connections with customers [[2024-11-21 Maximizing Franchise Growth By Leveraging Social Media (6ec2fa)]]. * The 2024 US election season is expected to disrupt digital media, making it challenging for franchisors to grow their systems, but alternative marketing strategies can help mitigate this [[2024-08-25 Political Noise Expect the 2024 election to disrupt digital media (580b78)]]. * Short-form videos are becoming effective tools for connecting with B2B audiences in the franchise space, allowing for quick, digestible information and emotional connections [[2024-01-22 Embrace Bite-Sized Clips Short-form videos quickly connect with prospects (521ead)]]. * Franchise owners can attract and retain talent by prioritizing work-life balance, building local relationships, and leveraging social media [[2026-05-22 Winning the Talent Search Tips for finding the people your business needs (28a25e)]]. * A strong digital footprint, including a mobile-first website and presence on social platforms, is critical for conversion and trust-building when selling franchises [[2026-01-02 How to Sell Franchises in 2026 Top Channels & Buyer Trends (528744)]]. * Valpak partnered with Crayola to celebrate Black History Month by transforming its blue envelope into a coloring page and inviting consumers to color and share their masterpieces on Valpak's Facebook page [[2022-02-01 Valpak Partners With Crayola to Celebrate Black History Month (07746f)]].

Social media success is more about quality than quantity, with 80% of professionals prioritizing engagement over follower numbers.

KFC's Japanese website features a cartoon mascot for their chicken nuggets, a curvy nugget with a dress and duck lips.

Warning signs indicate a franchisee may be closing up shop, and steps can be taken to prevent it.

Communication slowdowns and disengagement are early signs that a franchisee may be closing up shop, and require prompt attention from franchisors.

The author reflects on the Millennial generation and how it relates to business, citing their preferences and values.

MOOYAH Burgers, Fries & Shakes is running a sweepstakes where customers can win $1 million by customizing their burgers.

JAN-PRO's regional master franchisee in Tennessee, Tim Burton, has used Facebook to attract and recruit new unit franchisees, with significant success.

Facebook is updating its algorithm to prioritize stories from friends over brand pages, potentially affecting franchise brands' reach and referral traffic.

Earth Day is celebrated annually on April 22 to raise environmental awareness and support environmental protection.

A parody Twitter account is created for the Tebow Pretzel, a corporate brand that has gone viral.

MOOYAH Burgers, Fries & Shakes is entering the $34.5 billion fast-casual market with high-quality ingredients.

Philly Pretzel Factory is celebrating National Pretzel Day with a free pretzel giveaway and a chance to win a free pretzel every day in May.

A Chicago-based tavern and grill allowed employees to express their creativity by designing chalkboard advertisements.

Experts speculate about Google's social media platform future, suggesting that the restructuring could be a marketing lesson for companies.

In business, everyone wants to talk about leads, but leads are just a number.

The finalists have created videos, which they have uploaded to 7-Eleven's Franchise Facebook page , and are asking the public to listen to their stories and vote for who is the most deserving of a 7-Eleven store.

JAN-PRO has developed a specific social media game plan to provide practical benefits beyond building a buzz online.

Pita Pit launched the MVPita Bracket Challenge, a March Madness-style contest where fans can vote for their favorite pitas and win prizes.

Facebook is removing inactive and memorialized accounts from page likes, a change that may have already occurred.

Facebook removes inactive account 'likes' from brand pages, providing more accurate data and insights for page admins.

Instagram's new carousel ads allow users to swipe through multiple images, making it easier for brands to showcase their products.

A franchise advisor warns against making the same mistake McDonald's did by partnering with a questionable organization.

The author suggests that franchising must change to remain relevant and adapt to new technologies and consumer behaviors.

Advertisers often try too hard to create viral content, which can come across as insincere.