Google is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 589 stories link here, each summarized from the original publisher. * AI search is changing the way customers discover automotive brands, with research now happening inside AI assistants that name two or three brands and explain why [[2026-11-02 How AI Search Is Changing the Way Customers Discover Automotive Brands (e9697e)]]. * Multi-location businesses need to track AI visibility across all locations to understand where AI recommends their locations and how it describes them [[2026-11-02 How MULOs Can Win Customers Without the Click (ecb340)]]. * A restaurant's digital presence is crucial in influencing where customers decide to order, with 74% of diners saying it affects their decision [[2026-10-27 How digital friction is costing QSR orders before they begin (90bfb8)]]. * Walmart is opening its ecommerce infrastructure to outside AI shopping agents through its Agent Profiles and Walmart Agent Gateway tools [[2026-10-22 Walmart Is Building the Access Rules for Agentic Commerce (b1af98)]]. * Franchise brands can improve their online visibility through search engine optimization, local search visibility, and online reviews [[2026-10-15 Building a Modern Franchise Brand SEO, Local Search & Reviews (6f5671)]]. * Escapology's corporate team manages marketing efforts centrally, including local discovery and SEO, to support its franchisees [[2026-10-14 Building a Modern Franchise Brand in 2026 Marketing Toolkits (98cd38)]]. * Best Life Brands' CMO Jennifer LoBianco discusses the importance of local store marketing for franchisees, highlighting the need for a combination of online and offline strategies [[2026-10-13 Building a Modern Franchise Brand in 2026 Local Store Marketing That Lifts Sales (5a8185)]]. * Restaurants face pushback and risk when integrating AI tools, with 48% of executives concerned about managing risk, due to employee and consumer concerns over inaccuracy and inefficiency [[2026-10-07 Why restaurants face pushback, risk when integrating AI tools (d45e07)]].
Investing in keywords to have a franchise show up on the first page of a search engine can be a time-consuming process, but pay-per-click (PPC) can supplement SEO efforts.
The article discusses the importance of planning and budgeting for marketing campaigns in the new year.
Creating a separate URL for franchise development websites can be beneficial, allowing brands to focus on franchise sales and build their efforts.
Jimmy John's is testing a new contactless payment device, allowing customers to use mobile wallets like Apple Pay and Google Pay Smart Tap.
Smash My Trash emphasizes the importance of training new franchise employees for long-term success in a tight labor market.
Franchisors can use digital campaigns to target specific audiences with relevant messaging on their favorite websites and social media platforms.
Franchise brands use analytics to drive the right leads and calculate the return on investment of their marketing efforts.
Franchisors should prioritize clear call-to-action messaging on their website to engage prospective franchisees and encourage conversions.
Research firm eMarketer predicts that Amazon will generate $4.6 billion in U.S. online ad revenue in 2018.
Mark Siebert, CEO of iFranchise Group, shares his experience in the franchise industry and discusses his best practices in franchise development.
The market for products and services in the least developed countries consists of more than 880 million people, but accounts for only 12 percent of the world population.
Cheba Hut plans to expand throughout Southern California, opening new locations in San Diego, Los Angeles County, and Orange County.
Uberall reports on the use of Google’s “near me” function, with 82% of participants using the app for store location searches.
Instagram takes measures to combat fake news, requiring large accounts to request verification and adding an 'About this Account' feature to reveal more relevant account information.
Entrepreneur's Franchise 500 releases a ranking of franchise suppliers, broken down by categories including accounting, banking, and marketing.
Pet Wants founder Michele Hobbs discusses the importance of giving back to the community as a business owner and its benefits for growth.
Bryan Lester, VP of marketing for Andy’s Sprinkler, Drainage, and Lighting, discusses the importance of community involvement in the company’s core philosophy.
Job candidates seek clear and easy-to-use application processes and communication from employers, with over two-thirds of employed Americans agreeing that the application process affects their decision to take a job.
Google tests ad effectiveness with fake pizza brand Doctor Fork.
A local reputation is a business's biggest potential brand crisis, with negative reviews impacting sales and revenue.
Social media has been around for over two decades, with younger generations driving change and inspiring new tech platforms.
Just Salad's mid-2017 rebranding efforts have paid off with a third consecutive quarter of growth, including increased comps, delivery sales, and positive Yelp & Google reviews.
Tips for creating a cohesive team in the franchise industry
Batteries Plus Bulbs announces strategic franchise growth plan, with a focus on growth and expansion through new franchise partners.