
Gen Alpha Has $28 Billion in Purchasing Power
Gen Alpha has an estimated $28 billion in direct purchasing power, with 53% of Gen Alpha parents giving some sort of allowance to their children.
Instagram is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 612 stories link here, each summarized from the original publisher. * Kilwins is offering a chance to win one of 10 $50 Kilwins eGift Cards through an Instagram sweepstakes to celebrate National Dessert Day [[2026-10-06 Kilwins Celebrates National Dessert Day with Award-Winning Treats and a Sweet Sw (933d7c)]]. * Haven Hot Chicken gave away free Tendie Duo Combos through its social media channels to celebrate National Chicken Month [[2026-08-27 Haven Hot Chicken Celebrates National Chicken Month With Free Tendies (093e80)]]. * Scooter's Coffee launched a social media giveaway where five winners will receive a year's worth of coffee [[2026-07-27 Scooter’s Announces Sweepstakes for Year of Free Coffee (6bffd1)]]. * Kilwins gave away free ice cream for a year to one winner as part of National Ice Cream Month [[2026-07-09 Kilwins to Give Away Free Ice Cream for a Year (cbe810)]]. * Franchise brands can enhance visibility and boost growth by managing their social media presence effectively [[2025-05-20 The Ultimate Guide to Selling Franchises Managing Your Social Media Drumbeat (df8d3e)]]. * Social media has become a vital tool for franchise owners to expand their reach and build connections with customers [[2024-11-21 Maximizing Franchise Growth By Leveraging Social Media (6ec2fa)]]. * Franchisors are using social media for recruitment, with 46% selling franchises through it [[2025-06-10 Social Media and Franchise Recruitment (a556c1)]]. * A franchise can leverage social media to promote its website and boost franchise sales through strategic content creation and sharing [[2024-09-21 Using Social Media to Promote Your Franchise Website (666645)]]

Gen Alpha has an estimated $28 billion in direct purchasing power, with 53% of Gen Alpha parents giving some sort of allowance to their children.

Influencers hold significant power in shaping consumer opinions and driving brand awareness, and can be a game-changer for franchises looking to increase their online presence.

A franchise can leverage social media to promote its website, drive traffic, and boost franchise sales through strategic content creation and sharing.

2024 election to disrupt digital media with 30% more ad spend

As a franchise owner, building brand awareness and advocacy requires prioritizing customer loyalty and providing high-quality products and services.

Short-form videos are becoming increasingly effective tools for connecting with B2B audiences in the franchise space.

Expanding a franchise business requires attracting motivated, qualified franchisees who are aligned with a brand's values and objectives.

Franchisors and franchisees can leverage social media platforms like LinkedIn, Facebook, Instagram, and Twitter to connect with customers and promote their products and services.

A case study featured in Fast Company discussed the benefits of a digital detox for individuals and companies.
Baskin-Robbins introduces a new Flavor of the Month, Secret Admirer, and a heart-shaped pizza option for Valentine's Day.
The Human Bean opens a new location in Streetsboro, Ohio, under owners Mark and Moni Peterson.
The Human Bean, a drive-thru specialty coffee and premium beverages franchise, opens a new location in West Odessa, TX, owned and operated by Maurice Torano.
The Human Bean opens a new dual drive-thru location in Huntington, West Virginia, marking the first location in the state.
Pure Barre announced its Lift Tone Burn challenge, which will help members kickstart their 2022 health and wellness goals and invites new guests and former members to “barre with us”…
Proforma’s eCommerce platform has supported nearly $1 million in sales from one store’s success, with a focus on creative projects and social media presence.

Peloton brings back Mr. Big in new ad after HBO show death
The Vitamin Shoppe CEO Sharon Leite featured on UNDERCOVER BOSS
PrimoHoagies partners with Delaware Valley Children’s Charity for its eighth year of PrimoCares, donating items on children's holiday wish lists.
The Red Chickz donates Thanksgiving baskets to financially challenged families in Los Angeles for the sixth year in a row.

Wayback Burgers celebrates National Cheeseburger Day with a 'Cheeseburger Hall of Fame' and a Buy One, Get One Free deal.
“Our UMD Stamp Advisory Board, comprised of students, faculty, staff, and alumni, reviews and decides what concepts will be on campus,” says Joe Mullineaux, Senior Associate Director at University of Maryland, College Park.
The Red Chickz franchise gains popularity on social media, with over 841,000 followers and a strong presence on Instagram and TikTok.

A franchise brand creates a video to explain why its brand and franchise represent the best opportunity for franchisee candidates.

Detail Garage targets 100 franchises in 2021 with 50 more annually