
Consumer Marketing News, Views, and Reviews: September 28, 2021
The article discusses marketing trends and news in the franchise consumer marketing space as of late September 2021.
McDonald's is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,860 stories link here, each summarized from the original publisher. - McDonald’s has linked its loyalty program with Uber to enhance customer engagement [[38c873]] - The company is targeting former pharmacy sites for new drive‑thru locations amid very low vacancy rates in growth markets [[120e48]] [[e86562]] - McDonald’s is testing two value‑menu formats—mix‑and‑match bundles versus preset combos—in roughly 1,900 U.S. restaurants, with a national rollout planned for early 2027 [[d7bb31]] - The firm plans to deploy AI‑powered ordering in all drive‑trus by 2027, potentially saving 50 weekly labor hours, though some franchisees question its appeal [[fad124]] - McDonald’s is rolling out a new entry‑level, value‑focused menu and digital promotion strategy to revive sluggish sales [[f448a1]] - The initiative is led by CEO Chris Kempczinski and CFO Ian Borden, and the company is expanding its specialty‑beverage platform to include Red Bull products [[f448a1]] Filed under Restaurants / Burger.
Also known as McDonald's USA

The article discusses marketing trends and news in the franchise consumer marketing space as of late September 2021.
Urban Air Adventure aims to open 50 new centers by 2022

2021 has been a banner year for many franchise brands.

Urban Air Adventure Park signs 25 new franchise agreements since May, representing 20 unique franchise groups and expanding the brand's reach across America.

Entrepreneurs without funds or passion should not invest in a franchise.
Trend alerts to assist you with your international expansion plans

The article profiles Noah Kara, a franchisee of Layne's Chicken Fingers in Austin, Texas.
Trend alerts to assist you with your international expansion plans
Mr Jeff has appointed Peter Stern, a 20-year laundromat industry expert, as Managing Director in the U.S., with a focus on store operations, finance, and business development.

Over the past year, as social media use rose across the board due to people spending more time at home, video-sharing platform TikTok exploded in popularity and is now currently the most-downloaded free social media app.
Trend alerts to assist you with your international expansion plans

An individual interested in buying a franchise is seeking advice on how to select the right franchisor and protect themselves.
Trend alerts to assist you with your international expansion plans

FTC investigates McDonald's McFlurry machines with 5-16% out of service

The stories behind three famous franchise mascots, including Ronald McDonald, Colonel Sanders, and the King of Burger King.
Petland ranked #50 on Entrepreneur's Global Franchise List for four consecutive years, staying in the top 50.

A report by Black Box Intelligence analyzes factors contributing to the labor shortage in the restaurant industry.
McHire, powered by Paradox, adds AI-powered assessment integration to improve employee retention and reduce bias in the workplace.
Lee Fry Companies, a Chicago real estate developer, is reopening an A&W restaurant and plans to open a second location in Addison.

Franchisors should reaffirm their brand story and operational differentiators in Item 19 of their FDDs.

QSR franchisors report that customers are still eager to eat out despite record-breaking food prices, with restaurant traffic increasing 15% in Q2 2021 compared to Q2 2020.
Tom Curtis promoted to Burger King U.S.A. and Canada president.

Michelle Luchanksy joins Property Management Inc. as new VP of Marketing, citing the brand's sense of community and top-down culture.

Franchisors should reduce their cost per deal by planning a multi-year budget and strategic reductions.