
Former McDonald’s Marketing Executive Joins Wings and Rings Team as VP of Marketing
Wings and Rings welcomed Kelly Hoyman as Vice President of Marketing, bringing over three decades of marketing experience to the team.
McDonald's is a company in Burnaze's franchise knowledge graph, mentioned since 1969. 1,860 stories link here, each summarized from the original publisher. - McDonald’s has linked its loyalty program with Uber to enhance customer engagement [[38c873]] - The company is targeting former pharmacy sites for new drive‑thru locations amid very low vacancy rates in growth markets [[120e48]] [[e86562]] - McDonald’s is testing two value‑menu formats—mix‑and‑match bundles versus preset combos—in roughly 1,900 U.S. restaurants, with a national rollout planned for early 2027 [[d7bb31]] - The firm plans to deploy AI‑powered ordering in all drive‑trus by 2027, potentially saving 50 weekly labor hours, though some franchisees question its appeal [[fad124]] - McDonald’s is rolling out a new entry‑level, value‑focused menu and digital promotion strategy to revive sluggish sales [[f448a1]] - The initiative is led by CEO Chris Kempczinski and CFO Ian Borden, and the company is expanding its specialty‑beverage platform to include Red Bull products [[f448a1]] Filed under Restaurants / Burger.
Also known as McDonald's USA

Wings and Rings welcomed Kelly Hoyman as Vice President of Marketing, bringing over three decades of marketing experience to the team.
Silveira brings to the table an impressive track record of development and growth within her career.

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The total investment to open a McDonald's franchise in 2024 ranges from $1.5 million to $2.5 million, including a $45K franchise fee.

Crumbl Cookies has grown to over 800 locations and gained a loyal, international customer base in just six years since its founding.

Bill Edwards' Global Business Newsletter covers international franchise development and global employment issues.

We've all expected far too little from our dogs, and when they’re bored, they act out.

Taco Bell is testing frozen coffee and shakes as part of its beverage expansion strategy.

McDonald's has earned the title of Most Magnetic Brand among Gen Z consumers, with a nearly perfect score of 99.3.

McDonald’s is rumored to be launching a new spin-off concept, CosMc’s, with a nostalgic, retro look and a focus on coffee and drinks.
Heavenly Desserts launched its first kiosk in Livingston, West Lothian, offering bespoke morning and afternoon menus and a signature Croffle dish.

Top 10 franchise restaurants' loyalty programs are ranked, with Dunkin' Rewards offering free food and drinks and member-only exclusive offers.

Multi-unit franchisees launch healthy eating franchise CHOP5 for entrepreneurs looking to scale with over 400 restaurants across the country.

McDonald’s reigns supreme in the restaurant category, with a transformation plan focusing on modernization, core menu items, and digital, delivery, and drive-thru services.

McDonald’s is one of the top 25 franchise brands committed to serving their communities, with charitable initiatives and investments in local neighborhoods.

McDonald’s is increasing its investment in China , its second largest market behind the United States.

The NLRB's new joint employer rule revises the criteria for determining joint employer relationships, with far-reaching consequences for franchisors and franchisees.

Jonathan Ellis, founder and CEO of Honest Lash, grew up in a McDonald’s dynasty and now brings the 'McDonald’s framework' to the $1.6 billion lash industry with his lash extension franchise.

Emerging trends in the restaurant franchise industry include fully leveraging facilities, virtual brands, and maximizing use of spaces.
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Honest Lash founder Jonathan Ellis applied lessons learned from his McDonald’s franchise experience to create a streamlined business model for his emerging lash extension franchise.

Investing in technology is crucial for businesses considering sale, to remain competitive and maximize value.

F45 isn’t going down without a fight — in fact, it’s grabbing the mic to present a case for why it’s one of the most powerful brands in the fitness industry through the words and experiences of those in its orbit.