
CEO Corner: Alpha Fit Club’s Sam Tooley on Winning in Group Fitness
Running a successful group fitness studio is no small feat. Scaling it to become a thriving franchise brand is quite another.
Orangetheory is a company in Burnaze's franchise knowledge graph, mentioned since 2017. 99 stories link here, each summarized from the original publisher. Filed under Fitness / Boutique fitness.
Also known as Orange Theory

Running a successful group fitness studio is no small feat. Scaling it to become a thriving franchise brand is quite another.

Squeeze Franchisee Meghan Wells joined ‘The Feel-Good Revolution’ after discovering the massage concept on Instagram, leading to a change in her career path.

Gym memberships increased from 50 million in 2010 to 64 million in 2019, with a pattern of steady growth over the past decade.

Private equity firms invest in fitness franchises with $3 million EBITDA

Knowing what to expect in your first year as a fitness franchisee can help pave the way for your success.

Franchise brands promoting fitness, mental health, and healthy eating are likely to gain attention in the new year, according to Forbes.

TRX Training and Orangetheory Fitness have introduced a co-branded suspension trainer at the annual Momentum Convention.

Brivo and Mindbody bring mobile entry tech to 60 countries

David Long, Orangetheory’s co-founder and CEO, has joined the wellness advisory board at Jupiter Wellness, a health and wellness company that recently acquired Safety Shot, a hangover remedy with a $53 million asset valuation.

Club Pilates founder Allison Beardsley has embarked on a new adventure, opening a second fitness brand, Red Lite Gym.

Dogtopia, the nation’s leading dog daycare, overnight, and spa franchise, announced today it has surpassed 500 signed franchise agreements in the U.

The Covery spa expands to northeast with 100 locations planned.

The Fit Guide launches in NY with data to improve fitness operators.

Pickleball, a sport that gained popularity during the pandemic, is being considered for franchising, with high-profile athletes like LeBron James and Tom Brady participating in the sport.
The Covery promoted Tatum Crews to Chief Executive Officer, marking a key change to the executive lineup.
PetWellClinic opens its first Washington, D.C., area location, providing convenient and quick in-and-out veterinary care for cats and dogs.

Millennial entrepreneurs are looking for franchises that align with their interests and values.

The Covery Wellness Spa, a sister concept of REGYMEN Fitness, establishes a flagship location in Tampa, Florida, with the help of athletes-turned-franchisees Tony Jones and Nabilah Shamseddine.

fitWAVE, a group-workout concept, offers investors a chance to tap into the $4.2 trillion global wellness industry with a lower cost compared to other boutique fitness brands.

BeBalanced multi-unit franchisee Geoff Miller expands portfolio with new Plano opening, part of 18 new centers across Texas, with first two opening by March 30, 2022.
Scissors and Scotch, a men's grooming and cocktail lounge, has leased a space at Reston Station in Virginia.
Volofit, a HIIT fitness concept, opens its studio doors in Ross Township, Pennsylvania, led by experienced management team and franchise owner Earl Schweinsberg.

Big Blue Swim School has debuted its first franchise in Colorado, in Centennial, with a record-breaking number of pre-registrations.

Xponential Fitness Inc., one of the most anticipated fitness-related IPOs of the COVID-19 era, bottomed at a disappointing $11.20 a share after its debut on the New York Stock Exchange…