
How Applebee’s, Whataburger and Lettuce Entertain You approach LTOs
Limited-time offers have increasingly become a lever for restaurant brands to pull to attract consumers’ attention even as they continue to tighten their belts.
Technomic is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 343 stories link here, each summarized from the original publisher. * Fast-food chain executives, including McDonald's CEO Chris Kempczinski and Domino's CEO Joe Jordan, have low expectations for the economy, citing flat industry traffic and elevated inflation [[2026-10-14 Fast-food chain executives have low expectations for the economy (c89939)]]. * Burger King's King Jr. meals have seen a 40% sales growth, driven by adults, with the company's same-store sales rising 8.4% in the U.S. last quarter [[2026-10-30 More Burger King customers are getting kids’ meals, and not just kids (555035)]]. * Noodles & Company has added three brothless ramen bowls to its menu, building on the success of its previous limited-time offer of Chili Garlic Ramen [[2026-10-21 Noodles & Company takes ramen in new flavor directions with brothless bowls (75d2c1)]]. * Jersey Mike's is adding a value bundle to its menu for a limited time, offering a mini cold sub and a bag of chips for $7.99, focusing on value to attract Gen Z and younger consumers [[2026-10-19 Jersey Mike’s is focusing on value. Is that the right call (0fa2e0)]]. * Starbucks improved its service and sales with the Green Apron Service Model, which sets standards for baristas and increases labor hours in stores, leading to positive same-store sales in the past three quarters [[2026-10-19 How Starbucks improved service and turned its sales around (6192ae)]]. * The build-your-own bowl category in fast casual is fragmented, with strong demand but a lack of scale among many operators, leaving room for consolidation [[2026-10-13 Build-Your-Own Is Fragmented and Ripe for Consolidation (122b7e)]]. * Quick-service restaurants' biggest competitors in 2026 are convenience stores, according to Rich Shank, senior principal and vice president of innovation of Technomic [[2026-09-24 QSR’s biggest competition is the C-store (fcb7c9)]]. * Wendy's has low consumer ratings despite its size, with ratings nearly 10 percentage points lower than the average of its QSR burger peers, according to Technomic's consumer data [[2026-09-28 Consumers can’t find much to like about Wendy’s (fd3eb3)]]. * The K-shaped economy is still a problem for restaurants, with higher-income consumers spending more on dining out, while lower-income consumers have cut back [[2026-09-29 The K-shaped economy is still a problem for restaurants (0e5a13)]].

Limited-time offers have increasingly become a lever for restaurant brands to pull to attract consumers’ attention even as they continue to tighten their belts.

- Beverage Trends - Quick Service - News Cinnabon upgrades its coffee program in a bid for more frequency The Atlanta-based cinnamon roll chain will start serving Seattle’s Best Co

Restaurant chains with lower average checks did not consistently see sales growth in 2026

Europe inspires fast food menu trends with doner kebabs and Crousty dishes.

Guthrie's Golden Fried Chicken Fingers has 60 years of experience
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Guthrie’s CEO Tom Carr discusses leveraging the brand's sixty-year legacy to drive growth in the competitive chicken-finger segment.
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- Fast Casual - Marketing & Branding - News Hopdoddy takes a shot at its competitors with new campaign The fast-casual restaurant will give away free burgers at one of its Austin l

This week’s episode of the Restaurant Business podcast A Deeper Dive features Robert Byrne, senior director of consumer research with Technomic.

- Quick Service - Marketing & Branding - Menu Trends - News Church’s Texas Chicken debuts a signature sauce The fast-food chicken chain celebrated the launch with a block party tha

Consumers are more adventurous than ever with their palates and the restaurant industry has responded in earnest with a record number of limited-time offers for the past several years.

GLP-1s, international crises and consumer demand for novelty have made limited-time items an ever more important part of restaurant menu playbooks.

Technomic data reveals that rapid unit expansion, rather than menu innovation, served as the primary growth driver for leading chicken chains like Dave's Hot Chicken in 2025.
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Technomic data reveals a significant performance divide between traditional three-meal family dining brands and high-growth breakfast-and-lunch-only concepts.

Eggs Up Grill sales rose 32% in 2025, outpacing traditional family dining chains

New data from Technomic reveals a downturn for the pizza category in 2025, with major brands like Pizza Hut and MOD Pizza reporting significant sales declines.

Applebee's customers who want to speak to the manager will no longer have to look very far.
KFC CEO Scott Mezvinsky plans to modernize the brand with new sauces and menu items.

Caribou Coffee has introduced a new value menu featuring breakfast sandwiches and coffee staples priced between $2 and $4 to attract price-sensitive consumers.

Technomic data shows sales growth in the chicken category slowed to 5.3% in 2025 as the market faces increasing saturation and cooling performance from major players.

Technomic report data shows the chicken category experienced a significant sales slowdown in 2025, falling to single-digit growth after a half-decade of double-digit gains.

This week’s episode of the Restaurant Business podcast The Week in Restaurants looks the latest earnings report from Starbucks, its best in more than two years.

During Wingstop’s first quarter earnings call Wednesday, CEO Michael Skipworth painted a detailed picture of the chain’s recent growth, including the addition of over 1,000 new restaurants since 2023, as well as the more

Cicis Pizza offers Olé Pizza buffet for Cinco de Mayo.

Market data shows independent restaurant counts declined by 2.3% in 2025 while major chains expanded their footprints by 1.5%.