Sip Fresh positions to bring the beverage boom to non-traditional settings
Years before the beverage boom boomed, Sharon Arthofer had an inkling that the time was right for innovation in the drink world.
Wetzel's Pretzels is a company in Burnaze's franchise knowledge graph, mentioned since 2016. 182 stories link here, each summarized from the original publisher. Filed under Restaurants / Snacks & dessert.
Years before the beverage boom boomed, Sharon Arthofer had an inkling that the time was right for innovation in the drink world.

Parent company MTY Food Group told investors during the company’s Q2 earnings call that it expects to shutter 68 underperforming corporately owned restaurants over the next nine months.

MTY Food Group closes 50 Papa Murphy's stores amid sales decline.

Kahala Brands pairs Cold Stone Creamery and Wetzel’s Pretzels under one roof.

This move is part of a performance review of the parent company’s owned portfolio that identified 68 underperforming locations across multiple brands.

Researchers say luck is not that big a factor in a person’s success, said Phelps, sitting in the corporate headquarters of Dave’s Hot Chicken in Pasadena, California.
Local entrepreneur Jose Delgado leads the expansion with a combined dessert and snack concept under Kahala Brands' co-branding strategy.
Wetzel’s Pretzels and Cold Stone Creamery open co-brand in Texas

Sid Kapur, a veteran operator, plans to open his 14 th Wetzels Pretzels at a Walmart in West Palm Beach, Florida.
Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is expanding its Florida footprint with a new bakery inside the Walmart in West Palm Beach.

Wetzel's and Cold Stone partner for co-branded units, aiming for 17 new locations this year
The new store signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations.
The latest limited-time treat starts with Wetzel’s warm, fresh-baked Original Bitz, topped with vanilla crème, sprinkled with OREO® cookie crumbles and finished with Mini OREO® cookies for an extra sweet bite.
Known for its freshly baked pretzels, Wetzel’s Pretzels has opened a new bakery in Mishawaka, located inside the University Park Mall.

Wetzel’s Pretzels reaches a milestone with the opening of its 500th store in Porter Ranch, CA.

Wetzel’s Pretzels and Cold Stone Creamery are accelerating their co-branding strategy with plans to open at least 17 joint units across multiple states in 2026.
The Kahala Brands portfolio is expanding its national footprint by pairing the pretzel chain with the ice cream brand, with eight more units planned through 2026.
“Bringing Wetzel’s Pretzels together with Cold Stone Creamery is a natural evolution of our brand as we continue to innovate within the franchise space,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels.
Wetzel’s Pretzels is hosting its event on Sunday, April 26. Participating Wetzel’s locations nationwide will offer a FREE Original Pretzel from 3 p.m.
The new store signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including Walmart locations.

Harout Abgaryan is continuing to build his Wetzel's Pretzels portfolio, opening his fifth location at Gilroy Premium Outlets alongside his father, longtime operator Varuzh Abgaryan.
Wetzel’s Pretzels is opening a new bakery at Gilroy Premium Outlets, one of California’s top retail destinations, as the brand continues to bring its signature treats to Santa Clara County.
Mike’s Red Tacos has brought on Patrick Cunningham to the role of Chief Development Officer.
The new store location signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations.