
Twists and Turns: Doctor Becomes Brand Ambassador for Wetzel's Pretzels
Steve Leibsohn becomes the brand ambassador for Wetzel's Pretzels, overseeing a portfolio of more than 35 locations in Arizona.
Wetzel's Pretzels is a company in Burnaze's franchise knowledge graph, mentioned since 2016. 182 stories link here, each summarized from the original publisher. Filed under Restaurants / Snacks & dessert.

Steve Leibsohn becomes the brand ambassador for Wetzel's Pretzels, overseeing a portfolio of more than 35 locations in Arizona.
Wetzel's Pretzels debuts its 400th location on Hollywood Blvd in Los Angeles, owned and operated by existing franchisee Abu Taher.
Wetzel’s Pretzels has opened a new food truck in North Orange County, owned and operated by a family of pretzel enthusiasts.

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BoeFly assists first-time franchisee Marlene Garcia in securing funding to open a Wetzel’s Pretzels location in California.

International franchise news for December, including updates on Guzman y Gomez, California Pizza Kitchen, and more.
Wetzel's Pretzels expands in Brooklyn with two new locations in Atlantic Terminal, bringing its unique pretzels to the transportation hub.
“We are excited to add Wetzel’s Pretzels to the portfolio of MTY Brands to develop in Canada,” said David Worts, EVP of Development for MTY Canada.
Wetzel's Pretzels expanded its presence in California with a new bakery in the heart of Sacramento, offering tasty snacks and sips to visitors and downtown-goers.
Sip Fresh appoints Nicholas Wuthrich as their financial controller, bringing experience in the restaurant and hospitality industry.
Wetzel’s Pretzels introduces S’mores Bitz, a limited-time menu addition featuring pillowy pretzel bitz with Ghirardelli chocolate sauce and mini marshmallows.
Wetzel's Pretzels opens two bakeries within Macy's Union Square in San Francisco, California.
Coming off the heels of the brand’s debut in La Habra earlier this year, Twisted by Wetzel’s is eager to open its second location in the greater Los Angeles area, and third location overall, to give fans another option for getting their pretzel fix.
Stratus Building Solutions President Doug Flaig is accepted into the Forbes Business Council, recognizing his business achievements and growth.
Twisted by Wetzel’s opens a new location in Surprise, Arizona, offering a one-of-a-kind menu with all things sweet and savory.
Wetzel’s Pretzels has partnered with Tajín to introduce a new refreshing Guava Mangonada drink.
Sip Fresh signs 3-unit deal with Kevin Tam for San Diego expansion.
Wetzel's Pretzels opened a location at Macy's Dallas Galleria in Texas, offering convenient, twisty treats to shoppers.
Wetzel's Pretzels opened its first Twisted by Wetzel's storefront bakery in Arizona, featuring new savory and sweet menu creations.
Wetzel's Pretzels appointed Vincent Montanelli as its brand leader following the company's acquisition by MTY Food Group.
Wetzel's Pretzels debuts Twisted by Wetzel's Bakery in Southern California, offering a new menu of sweet and savory pretzels.
Wetzel's Pretzels has opened a new location at Dolphin Mall in Miami-Dade County, Florida, as part of its expansion efforts in South Florida.
Wetzel’s Pretzels introduces a new street concept, Twisted by Wetzel’s, with an innovative menu curated for millennials and Gen Z.
Wetzel's Pretzels introduces Frozen Horchata and Choco Churro Bitz, a Latin twist on its menu, in response to customer demand.