
Modern Franchise Brand Voice Guidelines (2026 Guide)
A franchise brand can have the same logo, colors and signage at every location and still feel completely different from market to market.
Kim Lewis is a person in Burnaze's franchise knowledge graph, mentioned since 2024. 11 stories link here, each summarized from the original publisher.

A franchise brand can have the same logo, colors and signage at every location and still feel completely different from market to market.
Capriotti’s Sandwich Shop is turning 50, and the brand known as “Simply the Best Since 1976” is celebrating all month long!

Capriotti’s Sandwich Shop executive Kim Lewis discusses developing custom AI tools and pioneering digital ordering solutions within the franchised QSR brand.

Digital ordering is now a primary driver of restaurant growth.

Kim Lewis serves as the Chief Marketing Officer at Capriotti's Sandwich Shop, overseeing the brand's marketing strategy and operations.
Throughout November, Capriotti’s locations nationwide will donate sandwich trays to local shelters in recognition of National Homelessness Awareness Month, honoring the company’s long-standing belief that food is one of
Capriotti's Sandwich Shop launches new Chicken Bacon Ranch menu item
Capriotti's increases meat portions by 25% and offers better value.
This monthlong celebration, exclusive to Capriotti’s Rewards members, includes a one-day $4.90 sub deal, a chance to win free sandwiches for a year, and bonus rewards just for spreading the love.
Capriotti's offers BOGO 50% Off cheesesteaks on National Cheesesteak Day.
Kim Lewis has been appointed Chief Marketing Officer of Capriotti's Sandwich Shop, bringing over two decades of marketing experience to the role.