Marketing — page 134

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Becoming a professional pancake artist making custom designs for big restaurant brands wasn’t in Dan Drake’s plans.

Wild Birds Unlimited sponsors Cornell Lab of Ornithology’s Project FeederWatch, a winter-long survey of birds visiting feeders at backyards and nature centers.

Article discusses the characteristics of a franchise, including its lifecycle and culture.

Sport Clips* ’ longstanding tradition of helping veterans starts with its Founder and CEO—Gordon Logan.

Buffalo Wings & Rings has unveiled a new holiday menu with 6 items and 2 cocktails, available from Nov 21 to Dec 31, 2016.

Digital marketing has come a long way this year. As we head into 2017, there are five trends in the world of marketing that brands should be aware of in order to stay ahead of the game and include in planning for the upc

Togo’s Eateries has rolled out a new digital rewards program, offering points for every dollar spent and a free sandwich on birthdays.

MOOYAH Burgers, Fries & Shakes launched the Taste to Try campaign featuring a new branded customized recipe each month in 2016.

Buffalo Wings & Rings, an upscale sports restaurant, is celebrating the holiday season with a limited-time offering of festive menu items.

Buffalo Wings & Rings, a sports restaurant chain, used gamification to improve customer loyalty and gather customer data, as reported by FSR Magazine.

Recent data shows that brand loyalty is alive and well, with millennials being just as likely to be loyal customers as Baby Boomers.

Neighborhood marketing focuses on local store marketing campaigns that utilize four walls branding and surrounding trading areas.

The State of Local Marketing Report provides insights and advice for franchise executives on distributed local marketing and co-op funds spending.

Lennys Grill & Subs attributes its brand loyalty to consistency in product quality and customer experience, reaching a milestone of 25 million Philly Cheesesteak Sandwich sales without relying on special deals or loyalty programs.

The Chicago Cubs and Cleveland Indians have a data-driven approach to building their teams.

Wild Birds Unlimited's franchise development and new owner teams collaborate to guide franchisees through the process of opening a location.

GYMGUYZ is launching a nationwide Confidence Campaign to provide support for bullied children.

Moe's Southwest Grill's Michael Geiger used a promotion of free queso to disrupt competitors' grand openings and highlight the brand's unique offerings.

Sylvan Learning's Grand STEM Challenge helps students engage in STEM education through hands-on activities.

More and more operators are tapping into the growing breakfast marketplace with high quality to-go items.

Shaquille O'Neal becomes the newest Krispy Kreme Doughnuts franchisee in Atlanta and a global spokesperson for the brand.

Although All Day Breakfast helped the brand growth when it first was introduced, its effects are wearing off as the year goes on.

Red Robin launches 'Let's Burger' campaign, rebranding burgers as a verb and emphasizing the brand's unique experience.