Marketing — page 114

Applebee's is giving away 1.6 million free boneless wings to fans nationwide on February 2, with a $40 minimum delivery order and promo code FREEWINGS.

Cousins Subs introduces two limited-time-only subs, the Big Steak ‘N Cheese and Reuben, to its menu for a limited time only.

A consumer marketing roundup highlights trends and news in the industry for 2020.

McAlister's Deli tracks core marketing measurements for brand health, in addition to business performance metrics such as sales and traffic.

Amy Przywara, Chief Marketing Officer of Sylvan Learning, discusses the importance of listening to consumers and franchisees in creating a customer-centric marketing philosophy.

Phrases like “Light the Lamp” and “Five Hole” may be familiar to hockey players and fans alike, but thanks to Dunkin’s new “Talkin’ Hockey with Pasta and Kendall” national advertising…

Ramada by Wyndham enters the Spanish market with the opening of a new hotel in Madrid.

Runningboards Marketing is planning extensive growth across the country, seeking franchisees to operate digital advertising vehicles.

Quaker Steak & Lube introduces a new menu, featuring a pan-seared salmon and a wider variety of USDA Choice aged beef options.

Boston's Pizza Restaurant & Sports Bar names Katie Borger as its new Vice President of Marketing, driving brand growth in the casual dining space.

IHG announces two senior marketing appointments, including Balsley as the new head of the Loyalty & Partnerships team.

Yogurtland introduces a new plant-based flavor and partners with Bear Naked Premium Granola to offer a high-quality, better-for-you topping option.

Daphne’s introduces new lavash wraps to its menu for a limited time, available at all locations for $8.99 through March 26, 2020.

BirthdayPak is ranked #313 in the Franchise 500, with a #1 ranking in the Advertising Services category for the second year in a row.

Keller Williams Realty promoted Nicole Aissa to Senior Executive Team Leader for its San Francisco office.

Localized marketing is key to making businesses stand out from competitors.

Allegra Marketing Print Mail ranked #339 on Entrepreneur magazine’s Franchise 500 list, jumping 75 spots from the previous year.

Hyatt announces a collaboration with Headspace to bring mindfulness and meditation to employees and guests worldwide.

Annual Franchise Marketing Report provides valuable data and analysis for franchise consumer marketers to benchmark performance and improve marketing efforts.

Amy Przywara, Chief Marketing Officer of Sylvan Learning, discusses her core consumer marketing strategies and objectives, focusing on overcoming barriers to get prospective customers to visit their centers.

The article lists the worst adtech buzzwords of 2019, including "consumer journey" and "data-driven insights".

iCRYO, a cryotherapy franchise, is named the title sponsor of the New York Fitness Expo, offering Whole Body Cryotherapy and Cryo Facial services to attendees.

Delta Restoration Services raises nearly $3,000 for disaster relief during its holiday giveback campaign, supporting All Hands and Hearts.

Grease Monkey’s customer-centric offering responds to the demand for trustworthy, informative service that also keeps customers informed about additional services they may need.