Marketing — page 26

Fitness marketing struggles today for one reason: the margin for inefficiency is gone.

Dawn Drazdys, Chief Marketing Officer of Right at Home, shares her career journey from agency strategist to franchise marketing leader.

BurgerFi is turning up the heat with a bold, indulgent Szechuan inspired limited-time menu that brings a craveable balance of spicy, tangy, and mouth-tingling flavor to every bit.

Layne's Chicken Fingers' Vice President of Marketing Natalie Hurley drives the brand's marketing strategy with a focus on brand identity and fun culture.

Andy's Frozen Custard celebrates 40th anniversary with limited-time cake treats.

Dievart joins the brand after holding senior marketing roles across sports, fitness and sporting goods, including global brands such as Wilson Tennis, Ironman Triathlon and Technogym.

Kiddie Academy's Chief Marketing Officer Nicole Salla champions purpose-driven storytelling to connect families to the brand's mission and values.

Rita's Italian Ice gives away free Italian Ice on March 20.

As part of its ongoing commitment to the military community, Golden Corral will launch its 15th annual Camp Corral fundraising campaign on March 2, with this year’s goal of raising…

Franchise marketing has never been more complex or more critical.

Kelly Talal builds 3 Pigtails & Crewcuts salons in Atlanta

“Spring is the perfect time to bring fresh flavors to the table,” said Shawn Van Winkle, Vice President of Marketing for Logan’s Roadhouse.

Everyone’s favorite decade is back, and it’s caffeinated. The Human Bean is dropping a limited-time series of drinks inspired by a time that gave us frosted tips, boomboxes, and microwavable breakfast pastries.

JINYA Ramen Bar partners with Japan Airlines for in-flight menu item.

Franchise Update Media releases 2025 Annual Franchise Marketing Leadership Report

The Athletic Clubs partners with Lululemon and expands to 7 NYC locations

Papa Murphy's has introduced a limited-time Jalapeño Popper Pizza, featuring a bold and indulgent flavor profile.

FARMERS BRANCH, Texas, Feb. 23, 2026 // PRNewswire // -- Yogurtland is celebrating the release of Disney and Pixar's all-new animated comedy adventure, Hoppers, with a bold, limited-time flavor ahead of the film's release exclusively in theaters March 6.

Papa Murphy’s Take ’n’ Bake Pizza is turning up the heat with the new Jalapeño Popper Pizza, joining its popular Papa’s Picks lineup from February 23 through March 22, 2026.

MassageLuXe emphasizes a membership-based model to support ongoing engagement with clients.

Inspired by the much-loved story of Matilda, Razzamataz students will perform vibrant showcases throughout the day, bringing the story’s themes of resilience, imagination and individuality to life.

Digital advertising within franchise systems is undergoing a fundamental transformation.

RNR Tire Express (RNR) celebrated 25 years as a brand with its biggest giveaway to date.

Kimberly O'Dell is opening a Paris Baguette cafe in Vinings, Georgia, bringing her vision for community and hospitality to the location.