
Building a FranDev Marketing Budget
Establishing a franchise development budget requires considering various factors, including starting with a blind budget and looking at the deal holistically.
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,331 stories

Establishing a franchise development budget requires considering various factors, including starting with a blind budget and looking at the deal holistically.

Trend alerts to assist you with your international expansion plans
Papa John’s International, Inc. has promoted Anne Fischer to Chief Marketing and Digital Officer, expanding her responsibilities to include brand and advertising, media, and field activation.

Zaxby’s launches a new Buffalo Garlic Blaze sauce with an ad campaign featuring the ‘Guy on a Buffalo Wing’ commercial.

A report from Smartly.io and WBR Insights provides perspective on global social advertising trends in 2022, highlighting the importance of B2C advertising strategy and tactics.

Money Pages ranks No. 1 in Advertising Services on Entrepreneur's 2022 Franchise 500.
Cousins Subs celebrates 50 years of business with loyalty promotions and a series of events throughout the year.

The 2021 Annual Franchise Marketing Report provides franchise consumer marketers with valuable data and analysis to benchmark their performance and improve marketing efforts.
Juice It Up! introduces three new menu items for immunity support.
LOS ANGELES, Jan. 4, 2022 // PRNewswire // - Blaze Pizza and Primal Kitchen® are excited to announce a new, limited-time partnership.
As fans enter M&T Bank Stadium to watch Baltimore take on Los Angeles, the popular Maryland-based pizza brand, in partnership with the Ravens, will give out one-of-a-kind collectible Ravens scarves to the first 30,000 lu

Article discusses the 3rd Annual Franchise Marketing Report, focusing on mystery shopping.

A report from Ascend2 provides insights into marketing technology, including the primary marketing channel, number of employees, and budget dedicated to martech.

Welcome back to our monthly news roundup for franchise consumer marketers.
Happy Joe’s Pizza & Ice Cream has launched its first-ever App and loyalty program, Joe’s Rewards, for online mobile ordering and special offers.

During a recent podcast interview with Franchise Marketing Radio, Chief Development Officer Mark Mele shared his experience and how Paris Baguette, a global bakery café franchise with more than 4,000 locations, is closin

Big Blue Swim School promoted Brooke Mallick to chief marketing officer, following a number of successful initiatives for the swim school franchise.
Pizza Guys is hosting a 12 Days of Christmas Giveaway, offering signature menu items and prizes on its official social media accounts.
Ledo Pizza, a Maryland-based pizza brand, is hosting a 'Flock to the Stadium' giveaway to award game tickets to lucky winners and will be the Game Day Sponsor for the Week 17 matchup.
919 Marketing has acquired a digital marketing firm, expanding its capabilities as a one-stop marketing shop for franchisors and non-profit companies.

The 2021 Annual Franchise Marketing Report highlighted the importance of loyalty programs for franchise marketers.
AtWork named Benjaman Hubbard Vice President of Marketing, expanding its marketing department.

The article discusses retargeting advertising strategies for franchise brands, but does not specifically relate to franchise systems, multi-location brands, or franchising as an industry.
Signarama participates in the WATL Certified Signage Program, inspired by its relationship with the World Axe Throwing League, as a title sponsor of the World Axe Throwing Championship.